47th PLMA Conference

47th PLMA Conference Agenda


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47th PLMA Conference in Memphis

Troy Eichenberger, Tennessee Valley Authority Conference Chair
Troy Eichenberger

Tennessee Valley Authority

Sponsored by Copper Labs
Copper Labs Mobile App
Sponsored by CPower
CPower Registration Desk
Sponsored by Resideo

2:00 - 5:00 pm
A Tour of Possibilities

A Tour of Possibilities Tour

Come and share a little bit of Memphis' rich culture in this guided tour which embraces the often uncomfortable and tragic parts of the city's history while also celebrating its resilient and inspiring future of possibilities. This #1 ranked tour of Memphis has received Trip Advisor's certificate of excellence for four consecutive years and offers PLMA conference attendees an opportunity to experience the arts, music, and history of this unique city and its citizens.

Please Register Here!

2:00 - 4:30 pm
National Civil Rights Museum

National Civil Rights Museum Tour

Noted as one of the nation's premier heritage and cultural museums, the National Civil Rights Museum in Memphis, Tennessee, is steadfast in its mission to share the culture and lessons from the American Civil Rights Movement and explore how this significant era continues to shape equality and freedom globally. This group tour will explore the history of the Civil Rights Movement and its impact on our culture today. As we'll be walking to the Museum from the Peabody Hotel, there is no transportation planned for this event.

Please Note: If you have a Bank of America ID, Merrill, or Bank of America Private Bank debit or credit card (plus your ID), you are eligible to receive one free general admission to the Museum on Sundays. Learn More Here

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6:30 - 8:30 pm
PLMA Picnic on Loflin Yard's Outdoor Patio

PLMA Picnic at Loflin Yard

Join PLMA's Executive Committee, Board members, colleagues, and friends for a fun-filled conference welcome and an opportunity to reconnect over delicious Southern food specialties and drinks at the beautiful outdoor patio of Loflin Yard. Located in historic downtown Memphis, with roundtrip transportation provided from the Peabody Hotel, this inclusive event will be fun for all!

Sponsored by Resideo Resideo
Please Register Here!
7:30 - 9:00 am | Shared Evolution Training & Interest Group Breakfast

8:30 am - 4:00 pm
TRAINING CLASS: The Evolution of DR to DER

Concurrent Interest Group Activities
Join the PLMA Interest Groups for several candid, interactive roundtable discussions among practitioners from across North America who are actively engaged in flexible load management. The Interest Group sessions are open to everyone!

Peabody Grand Ballroom B

9:00 - 11:00 am
C&I Load Flexibility Interest Group

Peabody Grand Ballroom C

9:00 - 11:00 am
Customer Engagement Interest Group
Email Marketing by the Numbers

11:00 am - 12:00 pm | Shared Evolution Training & Interest Group Lunch
Peabody Grand Ballroom B

12:00 - 2:00 pm
Global Load Management Interest Group
Eastern Europe: The Winter in Review + Trends in Global Communications
This session highlights the past winter's energy impacts on Europe from the war on Ukraine, including a discussion of lessons learned for the North American grid when significant constraints arise. GLM will also host a new series on global DER communications protocols, including IEEE 2030.5, OpenADR, Sunspec, and many more! Read Full Description >

Peabody Grand Ballroom C

12:00 - 2:00 pm
Electric Transportation Interest Group

Venetian Room

12:00 - 2:00 pm
Retail Pricing Interest Group

2:00 - 2:30 pm | Shared Evolution Training & Interest Group Refreshments

Sponsored by Sense Sense
Peabody Grand Ballroom B

2:30 - 4:00 pm
Decarbonization thru Load Management Strategic Initiative
Challenges and Opportunities for Measuring Decarbonization Impacts from Load Management

Peabody Grand Ballroom C

2:30 - 4:00 pm
Connected Devices Interest Group
Resiliency as a Service

Venetian Room

4:00 - 5:00 pm
PLMA Monday Meetup
If you've been with us all day in Interest Group sessions or the training class, it's time for a well-deserved break! Come and catch up with friends and colleagues on the day's learnings!

Sponsored by Olivine Olivine
Venetian Room

5:00 - 5:45 pm
Conference First Timers' Welcome!
If this is your first PLMA Conference, join us for a fun opportunity to meet and get to know some fellow first timers!

The Skyway Ballroom

5:00 - 6:15 pm
Board of Directors Meeting
Calling all PLMA Board members and At-Large Representatives listed at www.peakload.org/Leadership! Please join us for a new, short-format Spring Board Meeting.

Peabody Roof

8:00 - 10:00 pm
Welcome Reception
Join PLMA leaders, board, members, and staff as we kick off the 47th PLMA Conference with some great networking, a little music, and a Dessert Extravaganza of delicious regional specialties! This reception is open to everyone!

Sponsored by EnergyHub EnergyHub
7:30 - 8:45 am | Breakfast in the Sponsor Lounge
7:30 - 8:30 am | Women in DM: Breakfast Connection — West Foyer
Peabody Grand Ballroom ABC

Opening Session

Sponsored by EFI EFI
Christine Riker, Energy Solutions Chair Christine Riker
Energy Solutions

8:45 - 9:00 am
Special Opening Event
Join us in the Peabody Grand Ballroom ABC for an event unique to the Peabody Hotel!

9:00 - 9:20 am
Opening Remarks from the Chair

Richard Barone, Get Smart, LLC Richard Barone
Get Smart, LLC

9:20 - 9:30 am
Welcome to Memphis

Troy Eichenberger, Tennessee Valley Authority Troy Eichenberger
Tennessee Valley Authority

9:30 - 10:00 am
Keynote Address

Doug McGowen Doug McGowen
President and CEO
Memphis Light, Gas and Water

10:00 - 10:30 am | Refreshment Break in the Sponsor Lounge

Sponsored by Sense Sense
Peabody Grand Ballroom ABC

General Session 2

Robin Maslowski, GuidehouseCo-Chair Robin Maslowski
Michael Brown, NV Energy Co-Chair Michael Brown
Berkshire Hathaway, NV Energy

10:30 - 11:00 am
Defining a Buzzword: Virtual Power Plants and the Orchestration of Distributed Energy Resources
Learn about VPPs including use cases, control frameworks, and operational approaches as we clearly define this term. The presenters will explore PGE’s top-down VPP which demonstrates a control approach that lets the utility plan events and deliver grid services based on the desired behavior at the population level, without concern for specific individual devices. Read Full Description >

Adam Light, Portland General Electic Adam Light
Portland General Electic
Dr. William Burke, Virtual Peaker Dr. William Burke
Virtual Peaker

11:00 am - 12:00 pm
Virtual Power, Real Reliability: The Economics of Virtual Power Plants
Using hourly reliability analysis, this study demonstrates that a VPP could provide 400 MW of resource adequacy to a mid-sized utility with a dual peaking net load shape. Further, it shows that under plausible market conditions, a VPP is the only resource capable of providing resource adequacy at a negative net cost to the utility. Read Full Description >

Ryan Hledik, The Brattle Group Ryan Hledik
The Brattle Group
12:00 - 1:30 pm | Lunch in the Sponsor Lounge
Peabody Grand Ballroom ABC

General Session 3

Ruth Kiselewich, ICF Co-Chair Ruth Kiselewich
Troy Eichenberger, Tennessee Valley Authority Co-Chair Troy Eichenberger
Tennessee Valley Authority

1:30 - 2:00 pm
PLMA 20th Award Winners
Join us to recognize the award winners in three categories: Program Pacesetter, Technology Pioneer, and Thought Leader.

Moderators, Awards Program Co-Chairs:

Kevin Knight, Baltimore Gas & Electric Kevin Knight
Baltimore Gas & Electric
Peter Bergeron, CPower Peter Bergeron
Meg Campbell, Guidehouse Meg Campbell

2:00 - 2:45 pm
The Good, the Bad, and the Reality of Program Design
Learn best practices and explore the challenges of device-based load management programs, from smart thermostat programs to EVs, and those in-between. Representing all program design functions, the presenters will explore the components of end-to-end LM programming, program flexibility and cost effectiveness, the need for choice in customer devices, and managing vendor API fees. Read Full Description >

J.T. Thompson, Generac Grid Services Moderator J.T. Thompson
Generac Grid Services
Michael James Colby, Xcel Energy Michael James Colby
Xcel Energy
Santosh Veda, Dominion Energy Santosh Veda
Dominion Energy
Andy Taylor, Duke Energy Andy Taylor
Duke Energy

2:45 - 3:15 pm | Refreshment Break in the Sponsor Lounge

Sponsored by Sense Sense
Peabody Grand Ballroom ABC

General Session 4

Jenny Roehm, Schneider Electric Co-Chair Jenny Roehm
Schneider Electric
Justin Chamberlain, CPS Energy Justin Chamberlain
CPS Energy

3:15 - 4:00 pm
Grid Resiliency: Innovative Approaches to Increasing Demand Response Participation
Despite the frequency of grid emergencies, only 20-40% of eligible customers participate in DR programs that help balance the supply and demand of energy. Learn from a pilot between SDG&E and ecobee last September in which they tackled this issue by streamlining DR participation through effective customer communications. Read Full Description >

Kari Binley, ecobee Kari Binley
Lilli Trinkley, San Diego Gas & Electric Lilli Trinkley
San Diego Gas & Electric

4:00 - 4:30 pm
Utility Perspectives: A View from the Other Side
Learn from PLMA’s utility members on current issues of concern within each of their organizations. The presenting utilities will each offer a 3-5 minute description of their scenario with the goals of: a) enhancing awareness and utility understanding among all PLMA members and b) setting the stage for future follow ups. Read Full Description >

4:30 - 5:00 pm
Sponsor Showcase Lightning Round
Hear from several PLMA sponsors about their solutions and what makes these worthy of consideration, all in a series of lightning-fast presentations! These are not marketing pitches but learning opportunities provided by the sponsors on the specific ways they create value for the energy industry.

Elexity Generac Grid Services Itron Oracle Resideo

5:00 - 6:30 pm | Networking Reception in the Sponsor Lounge

Sponsored by Copper Labs Copper Labs
8:00 - 9:00 am | Breakfast in the Sponsor Lounge
Forest Room
Sponsored by Elexity Elexity

Track A
Retail Pricing

Kevin Knight, Baltimore Gas & ElectricCo-Chair
Kevin Knight

Baltimore Gas & Electric
Kitty Wang, Energy Solutions Co-Chair
Kitty Wang

Energy Solutions

9:00 – 9:30 am
Evaluating Customer Impacts from Con Edison’s Smart Home Rate Demonstration
Learn about Con Edison, Orange & Rockland, and their partners’ 2-year residential demand rate and thermostat demo project. Presenters will focus on key learnings around load impacts, structural and behavioral bill impacts, and customer reactions which led to helpful implementation changes over the two treatment summers. Read Full Description >

Chelsea Wolgel, ICF Moderator Chelsea Wolgel
Candice Tsay, Con Edison Candice Tsay
Con Edison
Eric Bell, Apex Analytics and Resource Innovations subcontractor Eric Bell, PhD
Apex Analytics and Resource Innovations subcontractor
Jordan Folks, Opinion DynamicsJordan Folks
Opinion Dynamics
Venetian Room
Sponsored by Olivine Olivine

Track B
Other Topics

Kari Binley, ecobee Co-Chair
Kari Binley

Allison Hamilton, NRECA Co-Chair
Allison Hamilton


9:00 – 9:30 am
Demand Flexibility Under Building and Transportation Electrification: Trends and Performance

Sean Murphy, Lawrence Berkeley National Laboratory Sean Murphy
Lawrence Berkeley National Laboratory
Terry Borges, Sacramento Municipal Utility District Terry Borges
Sacramento Municipal Utility District
Peabody Grand Ballroom ABC
Sponsored by EnergyHub EnergyHub

Track C
Electric Vehicle Topics

Joyce Bodoh, Rappahannock Electric Cooperative Co-Chair
Joyce Bodoh


Debyani Ghosh, GuidehouseCo-Chair
Debyani Ghosh


9:00 – 9:30 am
EV Behaviors Across Various TOU Rates at Southern California Edison
Learn about the electricity usage behaviors of SCE EV customers across three TOU rates and a traditional tiered rate. Presenters will discuss the various rates, plus key findings including peak period load reductions and energy usage impacts, plus SCE’s efforts to enroll customers in its Prime Rate, which incentivizes off-peak charging. Read Full Description >

Eva Molnar, Southern California Edison Eva Molnar
Southern California Edison
Aimee Savage, Apex Analytics Aimee Savage
Apex Analytics
Forest Room

Track A

9:30 - 10:00 am
SCE Dynamic Rate Pilot — Prices to Devices
Learn about year one of SCE’s transactive energy study, the Dynamic Rate Demonstration. Its goal is to assess ways to deliver standardized price access; dynamic electricity prices linked to real-time grid conditions; and options to manage energy usage and bills. The study also offers a forum to explore transactive price models and ways DERs can serve as both customer assets and grid-interactive resources. Read Full Description >

Mark Martinez, Southern California EdisonMark Martinez
Southern California Edison
Venetian Room

Track B

9:30 - 10:00 am
Entergy Arkansas’s Smart Demand Response Program Solves Declining Capacity Challenge
Learn about Entergy Arkansas’ successful smart thermostat DR program pilot, run in anticipation of bidding its capacity into MISO. The presenters discuss the ways they leveraged program data to deliver levelized MW reductions for an event of any duration, in order to maximize a MISO bid while minimizing the risk of not delivering the committed capacity. Read Full Description >

Heather Hendrickson, Entergy Arkansas LLC. Moderator Heather Hendrickson
Entergy Arkansas LLC.
Santiago Asimbaya, Entergy Arkansas LLC. Santiago Asimbaya
Entergy Arkansas LLC.
Lisa Lucas, ICF Lisa Lucas
Terry Rohrer, Connected Energy Terry Rohrer
Connected Energy
Peabody Grand Ballroom ABC

Track C

9:30 - 10:00 am
Beneficial Electrification With Vehicle To Grid: Roanoke Electric Cooperative's Experience
Learn about REC’s vision to bring beneficial electrification and cost savings to its 14,000 member-customers, through V2G technology. REC and Fermata deployed a Nissan LEAF and a bidirectional 15 kW charger over three years. The presenters will share their results and how REC envisions scaling this technology across its rural service territory. Read Full Description >

Cathy Davison, Roanoke Electric Cooperative Cathy Davison
Roanoke Electric Cooperative
Dr. Melissa Chan, Fermata Energy Dr. Melissa Chan
Fermata Energy
Forest Room

Track A

10:00 - 10:30 am
Program Insights from Leveraging CPP and DR for Grid Flexibility
Learn about SMUD’s My Energy Optimizer program, a multi-DER residential program, and how it reduces demand during peaks and emergencies. The year-old program includes automated DR during peak hours, plus CPP rates. Presenters will discuss customer engagement with the program’s advanced rates, its grid benefits, and its carbon impacts. Read Full Description >

Jennifer Starrh, Services Coordinator, SMUDJennifer Starrh
Rachel Henderson, UplightRachel Henderson
Venetian Room

Track B

10:00 - 10:30 am
Optimizing for Equity, Environment, and Resiliency Benefits in DER Planning
Learn about PGE’s method for supporting DER resource planning at the intersection of environment, resilience, and equity, which includes geographic analysis and community engagement supported by data such as demographics, air quality, wildfire risk, power shutoff zones, and more. The presenters will discuss their approach to locational targeting, community engagement, and examples from PGE’s territory. Read Full Description >

Angela Long, Portland General Electric Angela Long
Portland General Electric
Fred Schaefer, Cadeo Group Fred Schaefer
Cadeo Group
Peabody Grand Ballroom ABC

Track C

10:00 - 10:30 am
Active vs Passive: Lessons Learned From EV Managed Charging Program
Learn about active and passive residential EV managed charging programs from CPS Energy which deployed both approaches in parallel in 2021. The presenters will review their lessons learned, as well as best practices for program design, incentive structure, marketing, and more. Read Full Description >

Nick Bengtson, EnergyHub Moderator Nick Bengtson
Julie Cain, CPS Energy Julie Cain
CPS Energy

10:30 - 11:00 am | Refreshment Break in the Sponsor Lounge

Sponsored by Sense Sense
Forest Room
Track D
Water Heating
Chris Ashley, EnergyHub Co-Chair
Chris Ashley

Derek Kirchner, TRC CompaniesCo-Chair
Derek Kirchner

TRC Companies

11:00 – 11:30 am
EcoPortTM is Live! The Grid-Connected Water Heater
EcoPort is the brand name for hot water heaters and other grid-connected appliances that are compliant with the ATSC/CTA-2045 standard. Read Full Description >

Rolf Bienart, OpenADR Alliance Rolf Bienart
OpenADR Alliance
Brian Lusher, Duke Energy Brian Lusher
Duke Energy
Venetian Room
Sponsored by Resideo Resideo

Track E
Thermostat Programs

Mark Martinez, Southern California EdisonCo-Chair
Mark Martinez

Southern California Edison
Clayton Engel, West Monroe PartnersCo-Chair
Clayton Engel

West Monroe Partners

11:00 am – 12:00 pm
Test, Learn, Iterate: A Story of DR Pre-Enrollment and Mass Save
Learn about the outcomes of National Grid’s efforts to maximize DR program enrollments through e-commerce, Demand Response Pre-Enrollment, and program optimization. The presenters will explore how National Grid eliminated barriers between EE and DR, and how it built a flexibility program that now manages 80,000+ devices while prioritizing customer satisfaction. Read Full Description >

Jonathan Coons, EFI Moderator Jonathan Coons
Vince Faherty, Google Nest Vince Faherty
Google Nest
Michael Haber, EnergyHub Michael Haber
David Roman Ubeda, National Grid David Roman Ubeda
National Grid
Peabody Grand Ballroom ABC

Track F

Peter Bergeron, CPower Energy Management Co-Chair
Peter Bergeron

CPower Energy Mgmt.
Melissa Knous, Duke Energy Co-Chair
Melissa Knous

Duke Energy

11:00 am – 12:00 pm
What Silo? SRP & Google's Approach to Program Innovation (Includes Income-Eligible Focus)
Learn about SRP’s lessons learned, operational challenges, and future opportunities from its 2022 implementation of various innovative strategies to increase DR program participation in LMI and Multifamily communities. The presenters will discuss split incentives, the customer journey, customer pain points, and their marketing campaigns to drive demand and participation. Read Full Description >

Jim Walsh, Techniart Moderator Jim Walsh
Tyson Brown, Google/Nest Tyson Brown
Eamonn Urey, Salt River Project Eamonn Urey
Salt River Project
Forest Room

Track D

11:30 am – 12:00 pm
Understanding the Potential of Residential Water Heaters as Energy Storage for Grid Flexibility
Learn about storing surplus PV generation in the form of extra-heated water to limit the demands of electric water heaters during times of peak load. The presenters will discussion the components of this solution, which includes cloud connections, commandable water temperature setpoints, intelligent controllers, and mixing valves to ensure safe usage temperatures. Read Full Description >

Benjamin Futrell, UNC Charlotte Benjamin Futrell
UNC Charlotte
12:00 - 1:30 pm | Lunch in the Sponsor Lounge
1:30 pm | Sponsor Lounge Closes
Peabody Grand Ballroom ABC

Closing General Session

Laurie Duhan, BG&E Co-Chair Laurie Duhan
Richard Barone, Get Smart, LLC Co-Chair Richard Barone
Get Smart, LLC

1:30 – 2:30 pm
Grid Resilience and Demand Flexibility in the Wake of Extreme Weather Events
Recognizing the significant impact of climate change on energy supply and grid resilience, this panel will present recent research and data on the severity of climate-change-induced grid emergencies; discuss experiences from utilities and ISO’s from across the country; and showcase the successes, challenges, and lessons learned from new grid emergency programs implemented by utilities. Read Full Description >

Beth Reid, Olivine, Inc. Beth Reid
Olivine, Inc.
Aimee Gotway Bailey, National Grid Aimee Gotway Bailey, PhD
National Grid
Denise Munoz, Commonwealth Edison Denise Munoz
Commonwealth Edison
Mark Martinez, Southern California EdisonMark Martinez
Southern California Edison
John Moura, North American Reliability Corportation John Moura
North American Reliability Corportation (NERC)

2:30 pm
Welcome to Charlotte for the 48th Conference!

Stacy Phillips, Duke Energy Stacy Phillips
Duke Energy

2:40 pm
Closing Remarks

Robin Maslowski, GuidehouseRobin Maslowskir

2:45 pm | Ice Cream Social

3:15 - 5:00 pm

Wednesday, May 10, 2023, 3:00 – 5:00 pm and
Thursday, May 11, 2023, 8:00 am – 4:00 pm
(Open to Utility Representatives Only, Registration Required)
Wednesday, May 10
3:00 – 5:00 pm

Utility Load Management Exchange Spring 2023 Meeting

6:00 – 8:00 pm

Utility Load Management Exchange Spring 2023 Meeting Networking Dinner

Thursday, May 11
8:00 am – 4:00 pm

Utility Load Management Exchange Spring 2023 Meeting (includes breakfast and lunch)