Customer Engagement Interest Group

The PLMA Customer Engagement Interest Group believes peak load management only works when we get customers to engage fully, and at a scale sufficient to move the needle. The group addresses key areas of customer engagement for demand response programs. It is focused on best practices to drive customer action in the residential, commercial/industrial, and irrigation sectors; and on providing education about engagement offerings, whether they are technology-based, behaviorally focused, or connected to dynamic pricing rates.  

Specifically, the group focuses on these key areas:

• Customer experience;
• Customer journey;
• Taking programs to scale;
• Personas;
• Holistic approaches;
• Targeted messaging; and
• Customer satisfaction.

The group co-chairs are Diana Sefcik, Orange and Rockland; Tracy Schmidt, Tennessee Valley Authority; and Vanessa Richter, Oracle Utilities.

Group Leadership

Upcoming Activities

Full House:  (Members Only)
Thursday, March 4, 2021 | 12:30 to 1:30 pm ET

It has been a wild and wooly year for managing residential demand response programs. In addition to normal program management we have had the additional challenges of our customers and ourselves having to shelter-in-place, as well as the difficulty predicting changes in customer behavior this new normal brings. Join the Customer Engagement Interest Group to learn more about challenges your utility peers have faced and some of the approaches they have taken to keep their programs fully subscribed and delivering results while customers’ homes are more fully occupied.

Registration Coming Soon

Archived Activities

HOT TOPIC: Burning Topics in Customer Engagement (members only)
August 20, 2020 
PLMA's Customer Engagement Interest Group invites you to join an interactive conversation about today's most important and impactful DR issues. This session will be an unscripted question and answer discussion in which we'll share experiences, successes, and lessons learned across a spectrum of customer engagement programs. Please bring a story or an example with you to discuss with the group co-chairs and your fellow PLMA member practitioners.

HOT TOPIC: Utility Programs that Help Families in COVID-19 Quarantine (members only)
July 2, 2020
Diana Sefcik led the online conversation that explored some of the utility programs now in place to help families through COVID-19 quarantine, including managing energy bills while coping with the challenges of educating and entertaining children and others at home. This conversation was for members only, and you must be signed in to access the recording. Click here to view the recording now.

Customer Engagement Interest Group Discussion
March 26, 2020
Behavioral Demand Response Programs with Scott Jarman, Austin Energy; Tom Hines, Arizona Public Service; Leigh Jarosinski, Baltimore Gas and Electric Company; and Julie Cain, CPS Energy, Thursday, March 26, 2020, 12:30 - 1:30 p.m. Eastern. View the March 26 Recording.

Customer Engagement Interest Group Pre-Conference Meeting
Presented November 4, 2019 before the 40^th PLMA Conference in St. Petersburg, FL
See 40^th PLMA Resources for presentation links

Using Marketplaces to Drive Demand Response Adoption and Participation
with Scott Jarman, Austin Energy; Nicholas Lovier, Ameren Missouri; Kristen Kadetsky, Uplight; and Doug Kraft, Franklin Energy Services
Presented Thursday, October 31, 2019
CLICK HERE TO VIEW THE RECORDING

Customer Engagement Interest Group Pre-Conference Meeting
Presented May 13, 2019 before the 39^th PLMA Conference in Minneapolis, MN
See 39^th PLMA Resources for presentation links

Customer Engagement Interest Group Pre-Conference Meeting
Presented Nov. 15, 2018 before the 38^th PLMA Conference in Austin, TX
See 38^th PLMA Resources for presentation links

Customer Engagement Interest Group Pre-Conference Meeting
Presented April 16, 2018 before the 37^th PLMA Conference in Coronado, CA
See 37^th PLMA Resources for presentation links

Pre-Conference meeting at the 36^th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Women in DM & Customer Engagement Joint Discussion: Journey to Understanding the Customer Experience
CLICK HERE to learn more and register and listen to the free recording

Founding Meeting, November 7, 2016, Delray Beach, Florida
The Group had its initial kickoff meeting during the pre-conference interest group meetings at the 34th PLMA Conference.

PLMA Interest Group membership is restricted to representatives from PLMA member organizations, but any organization is welcome to join PLMA. To add your name to this list and receive Group Communications, email [email protected] .