A Peer-to-Peer Forum for Sharing Load Management Expertise

Sharing Load Management Expertise

PLMA (Peak Load Management Alliance) seeks to advance practical applications of dynamic load management and distributed energy resources by providing a forum where members educate each other and explore innovative approaches to program delivery, pricing constructs, and technology adoption.

For two decades, PLMA conferences, educational programs and networking opportunities have brought member organizations together to develop, implement and share proven practices in a peer-to-peer network – offering load management leadership for the energy industry.

Value for Members

As the energy industry continues to evolve, incorporate demand response and distributed energy resources, and develop effective new ways to engage all of its customers, PLMA member practitioners share a common goal to realize the potential of tomorrow’s energy industry for the benefits of all stakeholders.


Collaboration helps all stakeholders better evaluate risks and strengthen opportunities, with PLMA providing visibility across diverse regions and drawing on members’ decades of experience designing and delivering load management programs.

Load Management Expertise

Leverage practical experience to address evolving industry needs.
PLMA member companies focus on load management solutions, including a strong foundation of DR for peak load management with a growing emphasis on integration of DERs for additional system benefits.

Peer-to-Peer Engagement

PLMA brings members together to develop, implement and share proven practices.
PLMA conferences and webcasts, member meet-ups, interest groups, publications, and training provide forums to exchange experiences, lessons learned and new ideas.

Linking Strategy and Implementation

Help enhance connections between energy thought leaders, strategists and practitioners.
To realize the potential of tomorrow’s energy industry, PLMA creates opportunities to share insights that inform business planning, explore strategies and identify practical paths to implementation.

Load Management Expertise, Peer-to-Peer Engagement, & Linking Strategy and Implementation

PLMA Partners with Industry Organizations

With our focus on load management, PLMA helps lead the industry by sharing expertise with other associations — partners working towards a more sustainable energy future.

As an example of this collaboration, PLMA engages in research with industry partners, such as the Natural Resources Defense Council and the National Rural Electric Cooperative Association. Other PLMA industry relationships range from joint initiatives with the Smart Electric Power Alliance to co-produce webcasts with Greentech Media and Parks Associates and a newsletter co-published with Utility Dive.

PLMA organization-based membership model

To further load management education, PLMA conducts several training courses hosted by energy utility companies and places volunteer presenters at events produced by organizations such as the Association of Energy Service Professionals and United States Energy Association. In addition, PLMA cross-promotes activities with Smart Energy Consumer Collaborative, OpenADR Alliance, and many other association partners.

PLMA does not engage in lobbying or standards development, and we are not focused on any one technology area. Instead, we bring staff of member organizations together to collaborate and realize shared goals that can benefit all energy industry stakeholders.


PLMA History

PLMA Founders, Chairs and Executive Directors

PLMA Founders, Chairs and Executive Directors

Pictured left to right: Ed Cooley; Ed Thomas; Dick Preston; Paul Tyno, Michael Brown; Ross Malme; Rich Philip;
Susan Gilbert; Joel Gilbert; Elliot Boardman

PLMA was founded in 1998 by Joel Gilbert, P.E. who saw a growing need for a collegial organization where professionals grappling with peak demand issues could gather, share ideas, and create solutions. Joel partnered with Elliot Boardman to serve as Executive Director and together they organized the first meeting to test the concept. When the markets peaked that summer at more than $4,000/MWh, the meeting sold out and the after meeting became the organizational forum for PLMA.

It is fun to look at what led up to this. Joel was working as a consultant on a peak shaving program Northeast Utilities (NU) was designing. The electricity markets were just first facing locational prices, and NU wanted to know what the economics of peak shaving might look like in their most congested zone in Southwest Connecticut. After studying several years of pricing, Joel saw a clear trend - the value for congestion-relief was rising rapidly in Southwest Connecticut. The value for operating standby diesel generation was now clear, but the only business case NU and others were considering was total interruptible tariffs to capture this opportunity. The idea of letting customers displace their actual hourly-use of power by paralleling the generator was still not acceptable nor popular. As the project moved along and the next summer of data was available, Joel could see price spikes becoming likely.

About the same time, Elliot Boardman, who was the Executive Director of the Association of Energy Service Professionals invited Joel to speak on a panel with Neil Wolkoff, the VP of Operations at the New York Mercantile Exchange (NYMEX), to discuss the future of energy trading. Neil and Joel became instant friends as a result and Neil encouraged Joel to think through how to build a subordinate exchange to aggregate demand side resources so they could be traded against the supply side agreements on their exchange. That conversation led Joel to design the Demand Exchange, the first online energy trading platform, at Apogee, and launch it first at Coweta Fayette and Entergy.

Joel contacted Elliot Boardman and suggested he and his wife Pat join himself and his wife Susan for a brainstorming session in Atlanta to consider forming an organization focused on this issue. They met and decided that, with the encouragement and financial support of Neil Wolkoff, it was worth taking a gamble on holding the first meeting.

The price spikes Joel forecasted happened at ECAR that summer, shocking the industry into awareness. No one except Joel could believe there could be a price in the wholesale electricity market over $4,000 per MWh. PJM never anticipated this either and had limited their price to three digits, so their markets hit $999 for hours on end to accumulate these high prices in the individual hours.

Needless to say, that first meeting of the now PLMA in Florida was an absolute sell out. Ironically, it is now called the infamous Hurricane Meeting because one hit just as the meeting ended. The final session at that meeting was to decide whether there was a need for an organization and what should it be called. And the rest is history.

PLMA Board Chairs

Michael Brown
Michael Brown
Berkshire Hathaway NV Energy
2017-present
Rich Phillip, Duke Energy
Rich Philip
Duke Energy
2015 - 2017
Paul Tyno, Buffalo Energy Advisors
Paul Tyno
Buffalo Niagara Medical Campus
2010 - 2015
Dick Preston
Energy Grid Services
2008 - 2009
http://info.apogee.net/images/joel_001.jpg
Joel Gilbert
Apogee Interactive
2006 - 2007
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Ross Malme
Skipping Stone
2002 - 2005
Ed Cooley
Ed Cooley
Vistra Energy
(formerly TXU Utilities)
1999-2001

Executive Directors

Richard Phillip, PLMA
Richard Phillip
May 2020 - Present
Ed Thomas
Ed Thomas
January 2013 to April 2020
Elliot Boardman
Elliot Boardman
January 1999 to December 2012

Conference Locations

2021: Online and Online w/ Regional Sites
2020: Online and Online
2019: Minneapolis, MN and St. Petersburg, FL
2018: Coronado, CA and Austin, TX
2017: Nashville, TN and Cambridge, MA
2016: San Francisco, CA and Delray Beach, FL
2015: Tucson, AZ and Charlotte, NC
2014: Denver, CO and Philadelphia, PA
2013: Austin, TX and Atlanta, GA
2012: New York, NY and San Francisco, CA
2011: Las Vegas, NV and Chattanooga, TN
2010: Santa Monica, CA and Alexandria, VA
2009: Annapolis, MD and Chicago, IL
2008: Baltimore, MD and Austin, TX
2007: Toronto, Ontario and Portland, OR
2006: Washington, DC and New York, NY
2005: Atlanta, GA and Arcadia, CA
2004: San Diego, CA and Orlando, FL
2003: Washington, DC and New York, NY
2002: Dallas, TX and Annapolis, MD
2001: Washington, DC (both spring and fall)
2000: New Orleans, LA and Destin, FL