Latest PLMA Member News | The Voice of Load Management Professionals

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Demand Response Not Just for Grid Emergencies Any More

Technology, policy and customer demand drove 10.7 GW of DR energy savings in 2017

DR Snapshot Cover

While the energy industry seems focused on energy storage as a critical solution to many of the challenges of integrating renewables on the grid, a new industry report documents the growth of demand response (DR) as an increasingly valuable and flexible resource. 

Based on data gathered directly from 155 utilities across the country, the 2018 Utility Demand Response Market Snapshot finds that, in 2017, an increasingly broad range of DR programs dispatched 10.7 gigawatts (GW) of energy savings to the grid. Total enrolled capacity -- that is, how much saved power was potentially available -- was 18.3 GW. 

Produced by Smart Electric Power Alliance (SEPA) in partnership with Navigant Consulting and the PLMA (Peak Load Management Alliance), the Snapshot is a unique industry report combining detailed data analysis and broad market insights.  For a free report download, CLICK HERE

“We are in a very exciting time for demand response,” said Brenda Chew, SEPA Research Analyst and lead author on the report. “Technology, customer interest and new business and regulatory models are driving enormous changes as DR is integrated with other distributed energy resources, and becomes an increasingly flexible and valuable resource, providing benefits for customers and the grid.” 

Key takeaways from the report include: 

  • The C&I edge: C&I customers provided more than half of enrolled DR capacity in 2017 -- about 12 GW.  On the residential side, traditional air conditioning switch programs remain the most common form of DR, with 3.7 GW of enrolled capacity, 
  • Solar sponge: DR is helping utilities and grid operators absorb excess solar generation and adjust for changing seasonal loads through reverse DR and load shifting.
  • Non-wire alternatives: Utilities are also looking at locational DR and pairing DR with other distributed energy resources. A number of non-wire alternatives projects in the U.S. are leveraging DR to offset the growth of peak loads and defer investments in distribution systems.
  • Peak load standards: Going forward, the DR market has a number of opportunities for expansion, including continuing participation in wholesale power markets, and the peak load standards being considered by a handful of states, including Arizona and Massachusetts.
  • Price signals: The introduction of innovative time-of-use rates, often combined with DR programs, is widening among residential and small to medium business customers, allowing for a more dynamic approach to management of load curves. 

“DR is not just an emergency resource anymore, but can be used for purposes like renewables integration, customer engagement and offsetting constraints in natural gas supply,” said Brett Feldman, Associate Director at Navigant. “An increase in utility response to this year’s survey provides a more robust picture of the the demand response market and the trends we have seen in the industry. New technologies, program designs and use cases will expand DR for both residential and C&I customers. ” 

“PLMA is proud to collaborate on this year’s report, which offers a concise glimpse of the evolving demand response industry. Together with SEPA and Navigant, we used our peer-to-peer network of practitioners to help increase the survey responses by over 50% to 155 utilities, and to enhance the peer review editorial process,” said Michael Brown, PLMA Chair and Manager of Demand Response and Distributed Energy Resources at Berkshire Hathaway NV Energy.  

About SEPA.  The Smart Electric Power Alliance (SEPA) is an educational nonprofit working to facilitate the electric power industry's smart transition to a clean and modern energy future through education, research, standards and collaboration. SEPA offers a range of research initiatives and resources, as well as conferences, educational events and professional networking opportunities. SEPA is founder and co-sponsor of Solar Power International (now North American Smart Energy Week) and winner of the Keystone Policy Center’s 2016 Leadership in Energy Award. For more information, visit

About Navigant.  Navigant Consulting, Inc. (NYSE: NCI) is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage, and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the firm primarily serves clients in the healthcare, energy, and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results. More information about Navigant can be found at

About PLMA.  PLMA (Peak Load Management Alliance) is a non-profit organization founded in 1999 as the Voice of load management practitioners.  PLMA’s over 140 member organizations share expertise to educate each other and explore innovative approaches to demand response programs, price and rate response, regional regulatory issues, and technologies as the energy markets evolve represent a broad range of energy professionals.  Learn more at

Free Utility DR Snapshot Report Download at CLICK HERE


NARUC Innovation Award Nomination Open Until Sept. 28


Do you know an innovator in either utility policy or industry who is propelling the utility sector into the future? Submit your nominations for the 2018 NARUC Innovation Awards by Friday, September 28, 5:00 p.m. CT!

Learn more at



Call for Self-Nominations for PLMA Executive Committee Positions Ends Sept. 21

Self-nominations from PLMA Board members are now being accepted from PLMA Board members for Executive Committee members for Fall 2018 - Fall 2020 term. If you plan to seek election, please complete the Executive Committee Nomination Form. The forms requests that you include a brief statement of your qualifications, your goals for the organization, and initiatives that you want to champion. Self-nominations will be accepted through Tuesday, September 21, 2018. You must be signed in to access the form. You must be signed in as a Board Member to access the nomination form. if the link does not work, cut and paste this url into your browser:  

PLMA seeks nominations from Board members for the Executive Committee. All current executive committee members (see roster at terms expire at the conclusion of the 38th PLMA Conference in Austin. The PLMA Executive Committee is comprised of up to eight (8) members who are elected to a two-year term with no term limits from current Board members in good standing.

Job Description. PLMA looks to the Executive Committee to provide strategic leadership and vision to assist the Officers and Executive Director with tactical support in the operation of the Association consistent with the Board’s direction. Tasks include:

  • Review, Understand, and Comply with the duties and responsibilities of the Executive Committee as described in the PLMA By Laws, Article 6.

  • Understand, Comply with, and Assist in Enforcement of all PLMA Policies, paying special attention to the Executive Committee duties in the Fiscal Policy and Code of Conduct, which includes conflict of interest.

  • Actively Support the delivery of a Strategic Objective or other working group and participate in Strategic Planning.

  • Participate in monthly Executive Committee meetings to ensure quorum is met.

  • Participate in Conference Planning and Presentation Evaluation.

  • Review, Edit, and Discuss new or revised PLMA Policies. Be Present to vote to accept or reject policies.

  • Provide feedback on materials and reports submitted by Executive Director for review.

  • Two members of the Executive Committee are required to serve on the finance committee, as appointed by the PLMA Officers.

  • During the Officer Election year, actively participate in recruiting and ensuring that PLMA has a viable set of candidates for each Officer position.

  • Become involved in other PLMA activities as they arise

  • Proactively promote PLMA and especially its conferences and membership in PLMA.

The Executive Committee meets via conference call monthly and at other times as deemed necessary. Members must remain an employee of a PLMA member organization for the length of their term, and are expected to participate in a majority of the monthly calls and other in-person meetings. There is no compensation or travel reimbursement from PLMA. PLMA By Laws and internal policies and are posted on the Board of Directors Group Home Page at - you must be signed in as a Board Member to access these documents.

Nomination Process. Any PLMA board member in good standing may self-nominate. If someone other than the board member from a PLMA member organization wishes to self-nominate, they must become the designed board member for their organization.

Election Process. The Executive Committee election will be conducted electronically before the Board meeting takes place on November 12, as well as on-site during the board meeting. Board members may choose to vote either electronically or in person at the Board Meeting. Votes submitted in person will over-ride electronic votes submitted by the same organization. Candidates will be invited to record a brief statement for a Meet the Candidates webcast to be produced for Board members in October. The Election Policy and By-laws are posted behind your member password at

Joseph E. Childs
Secretary and Election Officer

Primary Contact: Ed Thomas, Executive Director, PLMA, [email protected]; (707) 652-5333


Navigant Publishes "Natural Gas Demand Response and Non-Pipes Solutions as Alternatives to Pipeline Expansion"

Navigant Publishes 'Market Data: Demand Response for C&I'

This Navigant Research report discusses how market trends are forcing utilities to readdress their approach to gas system planning and consider natural gas DR and NPS. The study examines how the gas industry is following electric’s footsteps in engaging distributed system solutions and provides case studies of natural gas DR and NPS programs. Navigant Research also provides detailed and actionable recommendations for utilities, DR providers, technology vendors, and gas marketers to address the new opportunities afforded by natural gas DR and NPS.

Learn more at

Mention you are with a PLMA Member Organization and qualify for a 10% discount. To order, email [email protected].


PLMA's Leadership in Sharing Load Management Expertise


Today’s energy industry finds organizations adapting to new profiles of production and consumption within an evolving delivery environment. Energy utilities, solution providers and trade allies seek to better understand load management challenges to identify practical paths to implementing proven solutions.  Collectively, PLMA’s 140+ member organizations share a common goal to realize the potential of tomorrow’s energy industry for the benefit of all stakeholders. The non-profit association provides a forum for practitioners to share dynamic load management expertise, including demand response (DR) and distributed enery resources (DER).

Learn more at


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