Latest PLMA Member News | The Voice of Load Management Professionals

If you would like to submit an item to include on this News page, email it, along with a short description, to [email protected]. Items (if approved for inclusion) received by the 10th of the month will be included in the current month’s update. Items received after the 10th will be included in the following month’s update.


Apogee Shares Xcel Energy's Video Messaging Success

Paul Tyno

Apogee Interactive’s CEO & Co-Founder, Susan Gilbert and co-presenter Suzanne McCloskey, Research Technology and Strategy Analyst, Consumers Energy, conducted a Video Messaging Master Class today at the Association of Energy Service Professionals (AESP) 2018 Spring Conference. Susan highlighted recent pilots including one for Xcel Energy (XEL). Apogee analyzed 500,000 XCEL customer billing histories to find the best candidates for various programs. Treatment and control groups were established to measure how customers valued the messaging, and how the messaging affected customers’ perception of the utility. Results showed reduced calls to the call center and that 58% reported improved perception of their utility.

Read more about this initiative.


PLMA Seeks Partners for Training Series


PLMA is seeking interest from member organizations and other industry allies in providing the organization with training services to support the enhancement and delivery of its Demand Response Training Series.  A copy of the Request for Interest with model contract and June 8 response deadline is at

The Demand Response Training Series has been designed to be responsive to the training priorities identified by the membership and currently consists of two in-person, two-day training courses, generally held back-to-back at member host locations that are presently conducted as follows:

  • Demand Response Program Design and Implementation 
  • Demand Response Markets  

The PLMA Education Planning Group is responsible for setting strategic direction for PLMA’s education and training initiatives.  The Group will assist PLMA Leadership and staff to select, coordinate, and evaluate education initiative resources and content.  Training Partners will be selected to enhance existing course content, to include an instructor and mentor guide as well as student handouts, tests, and exercises. The Partners will also deliver the training, subject to their schedule availability.  Interested organizations should briefly respond with the requested information by Friday, June 8, 2018.  The PLMA Education Planning Group will review and consider the responses.  The courses are next scheduled to be presented the week of October 8 at Arizona Public Services offices co-hosted by Salt River Project.  

PLMA Training Series Background at CLICK HERE

PLMA and SEPA Logo



Funding provided by 




 PLMA and SEPA Seek Your Non-Wires Alternatives Project Experiences

The need to replace aging electric grid infrastructure amidst rapidly evolving utility roles, customer demands and improved distributed energy resource (DER) technology is clear. Utilities – and others – are exploring lower cost, higher consumer and environmental benefit solutions with non-wire alternatives (NWA).

PLMA and SEPA are working together, with funding from E4TheFuture, to gather lessons learned from current, past, and future NWA projects and share back experiences and lessons learned in a free public report. The two organizations seek to document and share the knowledge and experiences our peers have experience working on non-wires alternatives projects. 

The nomination period has ended for this survey.  The anticipated schedule for review, follow-up and report development is listed below.  If you submitted a nomination, you will be contacted if your submission is selected to be a featured case-study.  If you volunteered to peer review submissions, your assignments will appear in the judging portal following the May 22 kickoff call.


May 15 – close project nominations
May 16- 21  - Follow-up with nominees to avoid duplicate/incomplete submissions, prioritize multiple entries, etc.
May 22 – open scoring by Peer Review Group with Orientation webcall
May 31 – close scoring
June 5 – review ranked projects with Peer Review Group with webcall
June 11 – notify selected projects and schedule follow-on interviews
June 30 – submit completed case studies of selected projects to Peer Review Group and SEPA staff for Research Report production
July – announce case studies at SEPA Grid Evolution Summit
Nov – present report findings at 38th PLMA Conference in Austin, Texas

Send any general questions about the survey to [email protected]

Technical questions about using this platform may be directed to [email protected]

See members of the current Peer Review Group and listen to the Orientation recording below.

You don't have to be a member of either organization to contribute to this survey, or to a peer review process to identify 10 projects to feature as case studies in the report.  However, you will need a free profile to be able to manage the application.  If you don't already have a PLMA profile, create one by following the directions below.

 Peer Review Group Details

The Peer Review Group currently includes representatives from: 

Bonneville Power Administration  Itron
Buffalo Niagara Medical Center Lockheed Martin
Central Hudson National Grid
Consolidated Edison Navigant
DTE Energy New Braunfels Utilities
Duke Energy Northeast Energy Efficiency Partnerships
E.ON NV Energy
Eaton PSEG
Edison Electric Institute Rocky Mountain Institute
Energy Futures Group SP Group, Singapore
Energy Solutions Skipping Stone
EnerNEX West Monroe Partners
E Source Winkler Energy Consulting
Extensible Energy Xcel Energy
Hawiian Electric Company ZOME


Peer Review Orientation, May 1, 2018



Original News Release: SEPA and PLMA to Focus on Non-Wires Alternative Opportunities

WASHINGTON, D.C., April 2, 2018 — The need to replace aging electric grid infrastructure amidst rapidly evolving utility roles, customer demands and improved distributed energy resource (DER) technology has utilities — and others — exploring lower cost, higher consumer and environmental benefit solutions with non-wire alternatives (NWA).

To address the ambiguity surrounding this proliferating trend, the Smart Electric Power Alliance (SEPA) and Peak Load Management Alliance (PLMA), with funding from E4TheFuture, have launched an industry-wide call for nominations to compile the knowledge and experiences of those working on NWA projects in order to gather lessons learned. These will later be shared with the broader industry in a public report released later this year.

“The possibility for utilities to meet changing system needs without traditional transmission and distribution upgrades opens up myriad options for the future grid,” said Steve Cowell, President, E4TheFuture. “A key obstacle to achieving such possibilities is proving non-wires alternatives viability and applicability. While many projects exist in the nation, there is a lack of information sharing, which means most publicly available details are anecdotal. The resulting report will aim to fill that knowledge gap for potentially greater industry replication.”

SEPA and PLMA are looking for::

  • Common considerations when deciding to take a non-wires approach to grid infrastructure upgrades.
  • Success factors and challenge points from both a strategic/policy and tactical/operational perspective.
  • Individual project drivers, proven practices, and project metrics.

Submissions for consideration in this public study are due no later than May 15. Projects of all sizes and completeness - in progress, incomplete, unsuccessful - are encouraged to submit. Following the deadline, a yet-to-be-finalized Peer Review Group of experts will select projects to explore more deeply through detailed interviews. Get more information and submit why a NWA project should be considered for inclusion here.

The final report will be published by SEPA, PLMA and E4TheFuture in November 2018. Results will also be shared at upcoming in-person SEPA and PLMA events and via public webinars.

SEPA Media contact: Mike Kruger, 202.280.1556
PLMA Media contact: Ed Thomas, 707.652.5333
NWA Research contact: Brenda Chew, 202.753.8955

About SEPA

The Smart Electric Power Alliance (SEPA) is an educational nonprofit working to advance the utility industry’s transition to a clean energy future through education, research, standards and collaboration. SEPA offers a range of research initiatives and resources, as well as conferences, educational events and professional networking opportunities. SEPA is founder and co-sponsor of Solar Power International and winner of the Keystone Policy Center’s 2016 Leadership in Energy Award. For more information, visit
Follow SEPA on Twitter, Facebook and LinkedIn.

About PLMA

PLMA (Peak Load Management Alliance) is a non-profit organization founded in 1999 as the Voice of Demand Response Practitioners. It is a community of experts and practitioners dedicated to sharing knowledge and providing resources to promote inclusiveness in the design, delivery, technology, and management of solutions addressing energy and natural resource integration. Learn more at
Follow PLMA on Twitter, Facebook and LinkedIn

About E4TheFuture

E4TheFuture is a nonprofit organization advancing clean, efficient energy solutions. Advocating for smart policy with an emphasis on residential solutions is central to E4TheFuture’s strategy. “E4” means: promoting clean, efficient Energy; growing a low-carbon Economy; ensuring low-income residents can access clean, efficient, affordable energy (Equity); restoring a healthy Environment for people, prosperity and the planet. Dedicated to bringing clean, efficient energy home for every American, E4TheFuture’s endowment and primary leadership come from Conservation Services Group whose operating programs were acquired in 2015 by CLEAResult. Visit
Follow E4TheFuture on Twitter, Facebook and LinkedIn


Navigant Publishes "Utility Customer Engagement through DSM"
Residential and C&I Customer Engagement DSM: Market Drivers and Barriers, Competitive Landscape, and Global Market Forecasts

Navigant Publishes 'Market Data: Demand Response for C&I'

The widespread adoption of digital media tools has changed the way that consumers interact with service providers of all types. Yet, direct communications between utilities and their customers have been limited to a monthly bill and negative events such as power outages or unexpectedly high bills. This history has led to low customer satisfaction. Because of the changes in consumer expectations, utilities and retail suppliers are seeking demand-side management (DSM) software solutions that can lower the cost to serve and improve customer satisfaction and engagement.

Learn more at

Mention you are with a PLMA Member Organization and qualify for a 10% discount. To order, email [email protected].


NTC Celebrates 40 Years of Educational Theatre

NTC 40 Years

This year, NTC (The National Theatre for Children) turns 40 years old, celebrating four decades of bringing educational in-school programs to K-12 schools throughout the United States, Australia and New Zealand. Established in 1978 by then-19-year-old University of Minnesota theatre student Ward Eames, NTC set out to both educate and entertain by using live in-school theatre to forward organizations’ reputations through community outreach campaigns.

Learn more at or see how it all started at

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