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Dialogue: Load Flexibility Potential
Thursday, September 05, 2019, 2:00 PM - 2:30 PM EST
Category: PLMA Load Management Dialogue

PLMA Load Management Leadership Load Management Dialogue
PLMA Load Management Dialogue

Join Us For:

Load Flexibility Potential in U.S. by 2030

with Ryan Hledik, The Brattle Group, and Richard Barone, Hawaiian Electric

Thursday, September 5, 2019; 2:00 - 2:30 p.m. Eastern

Watch the Webinar Here

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A recent study by The Brattle group identified nearly 200 GW of cost-effective load flexibility potential in the U.S. by 2030. This load flexibility potential, which equates to 20% of estimated U.S. peak load in 2030, would more than triple the existing demand response (DR) capability and would be worth more than $15 billion annually in avoided system costs.  To view and download the free report, go to

In this webcast, the authors of the study will discuss key findings and their implications for the demand response market, including predictions such as:

  • Utility load flexibility programs will become smarter before they get bigger, by first modernizing existing demand response programs to tap into their underutilized potential.
  • Residential load flexibility additions will exceed those of larger commercial and industrial customers, despite having only a 30% share of the current demand response market.
  • New regulatory incentives will be a primary driver of growth in load flexibility, due to renewed industry-wide interest in regulatory models that encourage utilities to pursue demand-side initiatives rather than capital investment in infrastructure.

The dialogue will include:

Ryan Hledik

Ryan Hledik

The Brattle Group

Ryan Hledik specializes in regulatory and planning matters related to the emergence of distributed energy technologies. Mr. Hledik has consulted for more than 50 clients across 30 states and eight countries. He has supported his clients in matters related to energy storage, load flexibility, distributed generation, electrification, retail tariff design, energy efficiency, and grid modernization. Mr. Hledik’s work has been cited in regulatory decisions establishing procurement targets for energy storage and demand response, authorizing billions of dollars in smart metering investments, and approving the introduction of innovative rate designs. He is a recognized voice in debates on how to price electricity for customers with distributed generation. He co-authored Saudi Arabia’s first Demand Side Management plan, and the Federal Energy Regulatory Commission’s landmark study, A National Assessment of Demand Response Potential. Mr. Hledik has published more than 25 articles on retail electricity issues and has presented at industry events throughout the United States as well as in Brazil, Belgium, Canada, Germany, Poland, South Korea, Saudi Arabia, the United Kingdom, and Vietnam. His research on the “grid edge” has been cited in The New York Times and The Washington Post, and in trade press such as GreenTech Media, Utility Dive, and Vox. He was named to Public Utilities Fortnightly’s Under Forty 2019 list, recognizing rising stars in the industry.

Richard Barone

Richard Barone

Hawaiian Electric and PLMA DER Integration Group Co-chair

Richard Barone is the Manager of the Demand Response department at Hawaiian Electric, and co-chair of the PLMA DER Integration Interest Group. He provides leadership and direction in DR strategy, business cases, technologies and program portfolio and market development. Rich works across process areas and the three Hawaiian Electric utilities to optimize DR and Distributed Energy Resources to foster customer choice and system reliability while supporting the state's clean energy goals. Rich joined Hawaiian Electric with over 15 years of strategic planning, early-stage technology assessment, software development and system integration expertise. His most recent experience is as Associate Director in Emerging Technologies at Navigant Consulting. In that role, his primary focus was in Demand Response and Smart Grid. Prior to his tenure with Navigant, Rich was employed by Pacific Controls, Inc. as VP, Smart Grid Services. Rich holds a M.S. in Energy Technology & Policy and an M.B.A. in Entrepreneurship from the University of Colorado. He earned an MS in E-commerce Application Development from Columbia University and he holds a dual B.A. in English and Philosophy from Boston College.

Who Should Attend. Practitioners from energy utilities, solution providers and trade allies looking to gain and share dynamic load management expertise, including demand response and distributed energy resources.

How Dialogues Work. When you register, you may submit a comment or question in advance. After brief introductions, the featured speakers will have an informal 30-minute conversation. You're welcome to use a speaker phone so an unlimited number of people may participate in real-time via a GotoWebinar link. After the Dialogue, you will receive a recording web link or an opportunity to listen via iTunes or wherever you get your podcasts. Unable to participate on this day and time? Register anyway and you will automatically receive the recording link or subscribe to PLMA Load Management Dialogue where you get your podcasts.

Contact: Tiger Adolf, [email protected], (707) 771-6429