Position Summary

Responsible for development and delivery of key marketing elements across a variety of products and markets. Support all aspects of product life cycle to meet or exceed business objectives across C&I or Mass segments. Actively work to identify and/or develop new products and experiences for customers.

Essential Responsibilities

• Manage strategic marketing plans, email and social media campaigns, production and distribution of print and digital advertising, business and community outreach, event planning, regulatory process support, and budget development and monitoring for elements of highly complex or whole ownership of low to moderately complex B2C and B2B products and services.
• Support and own elements of development and management of performance tracking and customer feedback mechanisms using quantitative metrics, customer insights, and data analysis to tie results to business objectives.
• Create, build and maintain relationships that enhance performance of business unit, including vendors and other internal and external stakeholders. Support product objectives through providing information and problem resolution across stakeholder groups.
• Financial process support, facilitating vendor and customer transactions via financial management and reporting systems. Provide product expenditure support and compile data for team review.
• Participate actively in the development of new products and experiences, collaborating with cross-functional project teams and interacting directly with external stakeholders as well as with customers.

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