Lack of Utility Funding Hinders Demand Response and Energy Efficiency Consumer Engagement ProgramsTuesday, December 17, 2013 Free E-Book Introduced To Help Power Company’s Demand-Side Management Professionals Meet Objectives Minneapolis–Dec. 6, 2013 –A free digital e-book, exclusively designed for demand response and energy efficiency consumer engagement program managers at energy utilities, has been introduced by NTC, an award-winning content provider that works with power companies across the United States. The new e-book, "7 Strategies to Power Up Your CFO’s Support – How to Get Money for Your DSM Program,” is now available online for utility staff to access on desktops, tablets and mobile devices at http://www.ntccorporate.com/7-strategies. The e-book helps DSM managers establish a solid business case that will capture the attention of their utility’s CFO and ultimately mobilize funding support for the utility’s consumer engagement programs. "We understand that DSM program managers are often in a tough spot,” said e-book author Ward Eames, president of NTC. "Consumer engagement and participation is necessary to achieve the energy usage reduction levels imposed by public utilities commissions throughout the United States. But, without proper funding, DSM managers are tasked with chasing goals that are unattainable. If you’re responsible for consumer-facing demand response programs, you must get a copy of this strategy guide.” The e-book offers practical advice to help DSM program managers overcome common funding hurdles, and challenges them to look outside the utility industry to learn from best practices in corporate marketing. To get your free copy of NTC’s new e-book, "7 Strategies to Power Up Your CFO’s Support” visit http://www.ntccorporate.com/7-strategies and enter your full name and email address. ### About NTC About Ward Eames, Founder and President |