Michaels Energy Job Opportunity: Associate Director of Marketing - RemoteMichaels Energy

Posted October 16, 2023

What is the role?
Michaels Energy is seeking an Associate Director of Marketing with experience in the energy efficiency industry. This position is responsible for developing and implementing corporate brand strategies and marketing plans to support the growth of the company. The Associate Director of Marketing leads a small marketing team to support B2B corporate consulting sales and marketing efforts on behalf of contracted utility companies. This position will frequently collaborate with the sales team, outreach team, and other department managers. We are looking for someone with strong leadership, planning, and communication skills and a passion for energy efficiency who will thrive in a leadership role and will exemplify our core values.   

Strategy and Leadership

  • Develop corporate marketing strategy and executable annual plans
  • Oversee the development of marketing strategies and plans for all client marketing
  • Startup lead for client marketing programs, as needed
  • Support proposal and sales efforts through strategic marketing direction and marketing representation on best and final presentations
  • Provide oversight, strategic direction, and design assistance for new product development projects, corporate presentations, and collateral
  • Develop and manage corporate marketing budget
  • Maintain an active presence in the industry through association involvement

Staff Management

  • Coordinate and direct the activities of marketing staff and freelance employees
  • Build, cultivate, motivate, and lead a team of highly capable, growth-minded marketers
  • Track staff performance goals and metrics
  • Perform monthly one-on-one meetings with staff
  • Create career development plans and mentor/support staff to achieve goals
  • Ensures staff has resources needed to be successful
  • Apply all company policies consistently
  • Develop and execute training plan for new hires

Marketing and Branding

  • Develop multi-channel brand and marketing campaigns from vision, copywriting and design (with assistance from in-house graphic artist), deployment, and reporting
  • Oversee (and edit, as necessary) all corporate marketing initiatives
  • Oversee (and edit, as necessary) all client marketing initiatives
  • Manage conference and sponsorship strategy, tracking, and budget
  • Manage all marketing associations, sponsorships, vendors, and software
  • Manage and maintain the Michaels Energy website
  • Develop and manage all customer experience (CX) initiatives, including biennial qualitative NPS and CSat surveys and quantitative biannual CSat surveys

CLICK HERE to read the full job description.