Xcel Energy Nominated for People’s Choice Award with Apogee’s Personalized Video Messaging


Xcel Energy Recognized as an Industry Leader in Customer Engagement

Oct 9, 2020 – Atlanta GA, Today, Apogee Interactive, Inc., one of the nation’s leading providers of proactive customer engagement solutions for the energy industry, announced Xcel Energy, a client since 2017, was selected as a finalist for Chartwell’s People’s Choice Awards in the category of Best Video. Chartwell’s People’s Choice Video Award recognizes outstanding, and creative achievement in short video marketing/communications efforts.

The Xcel Energy personalized videos have been distributed across their eight-state service territory to millions of customers whose bill increased by more than $15 from the previous month. Each video used the customer’s billing history and current consumption to compute and show the factors causing the bill to change due to weather, days-of-service, rate change, and behavior in the home and monetized the impact of each factor. Videos ended with a COVID-19 response offering assistance and links to payment options and other services. Survey results from the videos show a boost in Xcel’s Net Promoter Score of 7 points, now totaling 36 points, well above the industry standard of 15. The personalized messaging showing concern for customers during the pandemic produced extraordinary engagement results with open rates of 58 percent, click-through rates of 14 percent, and 87 percent of participants rated the content very or somewhat useful.

CLICK HERE to read full press release.