Apogee Shares Xcel Energy's Video Messaging Success

Paul Tyno

Apogee Interactive’s CEO & Co-Founder, Susan Gilbert and co-presenter Suzanne McCloskey, Research Technology and Strategy Analyst, Consumers Energy, conducted a Video Messaging Master Class today at the Association of Energy Service Professionals (AESP) 2018 Spring Conference. Susan highlighted recent pilots including one for Xcel Energy (XEL). Apogee analyzed 500,000 XCEL customer billing histories to find the best candidates for various programs. Treatment and control groups were established to measure how customers valued the messaging, and how the messaging affected customers’ perception of the utility. Results showed reduced calls to the call center and that 58% reported improved perception of their utility.

Read more about this initiative.