Resideo Connected Homes Job Opportunity - Channel Marketing Manager

Resideo


Channel Marketing Manager
Resideo is innovating the comfort, energy efficiency, and control to homeowners and businesses levering our broad network of technology-driven products and solutions. In this role, you will help launch connected services and products aimed to enable service Pros to remotely diagnose problems with home equipment, create predictive maintenance plans and provide homeowners piece of mind knowing that a pro is watching over their complex HVAC equipment.

This position will lead holistic Channel Marketing strategies for all Pro-IQ Connected Services, supporting implementation of data-driven software products and subscription business, commercialization of services, strategic account partnerships, and new market entries in the Utilities and Energy sectors. This role will build marketing pull and push strategies for subscription customers including acquiring, engaging, retaining, renewing, and upselling Recurring Monthly Revenue (RMR) services to maximize lifetime value of each subscription. You will be key member of a collaborative, cross-functional team comprised of channel marketing, sales, product management, digital, and marcomm.

JOB ACTIVITIES:

  • Develop go-to-market strategies for innovative technology-based software and hardware solutions in evolving and newly defined B2B markets.
  • Leverage consumer and market insights to develop product positioning, key value propositions, and messaging that resonate with identified target audiences including HVAC pros, homeowners, and utility/energy companies.
  • Drive awareness and demand to achieve aggressive growth objectives working closely with product managers, sales team, and key strategic partnerships.
  • Translate business objectives into marketing strategies to help guide marcom, digital, and communication teams in developing best-in-class creative, communication tactics, and experiences.
  • Inform and support training strategies for internal and external partners to aid in understanding, adoption, and advocacy of innovative and evolving product and service solutions.
  • Manage channel marketing budget including allocation, forecasting, and reconciliation of dollars.
  • Drive purchase, enrollment, activation, and engagement experiences through digital, app, email, social and other communication tactics.

YOU MUST HAVE:

  • Bachelor's Degree in Marketing or related fields is required
  • 5+ years with B2B product solutions or other relevant experience

CLICK HERE to read the full job description and to apply.