PLMA Load Management Leadership Demand Response Training
PLMA Demand Response Training

Join Us For:

PLMA Demand Response Wholesale Markets

Hosted by Southern California Edison

September 15-16, 2020

8:00 am to 2:00 pm PDT | 11:00 am to 5:00 pm EDT

Training to be presented online

This two-day interactive course explores how to leverage wholesale energy market models to design demand response programs for traditionally regulated, restructured, and emerging electricity markets; a detailed review of the similarities and differences among markets in which demand resources can participate; and, the current and future roles for electricity consumers, aggregators, energy retailers, utilities, and market operators; and the role of Distributed Energy Resources and Storage in the market. Interactive exercises will enable participants to gain hands-on experience with various aspects of the subject matter. The course content expands on a white paper at

Topics include

  • General structure of traditionally regulated and restructured energy markets and role of market participants
  • Review, history, markets and products of PJM, NYISO, ISO New England, ERCOT, CAISO, MISO, SPP, IESO, and AEMO
  • Economics, configuration and process modeling; group exercise
  • Types of markets/services in which demand response could participate—energy, capacity, ancillary services, emergency, economic, etc.; group exercise
  • Review of other important emerging markets and international markets
  • Review of important controversial market design and regulatory issues
  • Opportunities and Grid Planning Implications for retail energy marketers, utilities, technology and service vendors
  • Explore the emerging role of energy storage and other emerging demand-side resource trends
  • Future outlook and emerging trends
  • Tools, techniques, communication standards; group exercise
  • Course Exam
  • Facilitated Mentor Round Table Discussion
  • Download the free Demand Response Glossary of Terms and Definitions to get started today

CLICK HERE to download a sample agenda

Get a head start by completing Introduction to Demand Response Fundamentals online.

This class is being held adjacent to PLMA Demand Response Program Design and Implementation. You may register for one or both.


Upon completing registration, you will receive a confirmation email from [email protected]. If you do not see it, check your spam folder and please have your IT team whitelist [email protected] to ensure you and other staff from your organization receive PLMA communications and notifications (such as registration confirmations). Other details, including access to course materials will be provided ahead of the course by Tiger Adolf, [email protected]

This class is full.  Please email [email protected] to be placed on a waiting list.


DR Trainers

Scott Coe, GridOptimize
Scott Coe

DR Mentors

Mark Martinez, Southern California Edison
Mark Martinez
PLMA Education Planning Group Co-Chair
Southern California Edison
Christine Riker, Energy Solutions
Christine Riker
PLMA Education Planning Group Co-Chair
Energy Solutions
Derek Kirchner, Consumers Energy
Derek Kirchner
PLMA Executive Committee
Consumers Energy
Lauren Carr, CAISO
Lauren Carr
Brett Feldman, Guidehouse
Brett Feldman
PLMA Awards Co-Chair
Richard Philip, Duke Energy
Richard Philip
PLMA Executive Director


Aimee Wong
Southern California Edison

Who Should Attend. The primary audience includes new and transitioning utility and regulatory staff as well as solution providers seeking to improve their knowledge of how transition/reposition/create customer programs to address demand response methods and emerging distributed energy resources to meet peak electricity demand, mitigate the impact of high energy prices, and manage variable generation. This training course is open to all industry stakeholders with significantly discounted rates to member organization staff of PLMA and allies. Who comes to PLMA training? CLICK HERE to see who's connecting for this training and who's attended in the past.

Continuing Education These courses may qualify for AEE continuing education and may be accepted for other certifications as well. Supporting documentation can be provided upon request for your particular submission.

Course Materials Registrants will receive a link for downloading an electronic copies of the course presentation materials for reference purposes in advance. All registrants who successfully complete the course may request a PLMA Certificate of Completion.

Registration Fees  

  • Member Rate: $1199 (A Complimentary Member Pass may be available for Sustaining and Advisory-level members; inquire at [email protected])
  • Non-member Rate: $1699

Staff of PLMA member organizations must sign-in to receive member rates or use complimentary member passes, when available. If you are not a PLMA member, click on register and follow the directions to create a free Nonmember Attendee user profile to receive the non-member rate.

Cancellation Policy PLMA always provides full refunds on cancellations with at least 24 hours’ notice.