Demand Response Not Just for Grid Emergencies Any More

Technology, policy and customer demand drove 10.7 GW of DR energy savings in 2017

DR Snapshot Cover

While the energy industry seems focused on energy storage as a critical solution to many of the challenges of integrating renewables on the grid, a new industry report documents the growth of demand response (DR) as an increasingly valuable and flexible resource. 

Based on data gathered directly from 155 utilities across the country, the 2018 Utility Demand Response Market Snapshot finds that, in 2017, an increasingly broad range of DR programs dispatched 10.7 gigawatts (GW) of energy savings to the grid. Total enrolled capacity -- that is, how much saved power was potentially available -- was 18.3 GW. 

Produced by Smart Electric Power Alliance (SEPA) in partnership with Navigant Consulting and the PLMA (Peak Load Management Alliance), the Snapshot is a unique industry report combining detailed data analysis and broad market insights.  For a free report download, CLICK HERE

“We are in a very exciting time for demand response,” said Brenda Chew, SEPA Research Analyst and lead author on the report. “Technology, customer interest and new business and regulatory models are driving enormous changes as DR is integrated with other distributed energy resources, and becomes an increasingly flexible and valuable resource, providing benefits for customers and the grid.” 

Key takeaways from the report include: 

  • The C&I edge: C&I customers provided more than half of enrolled DR capacity in 2017 -- about 12 GW.  On the residential side, traditional air conditioning switch programs remain the most common form of DR, with 3.7 GW of enrolled capacity, 
  • Solar sponge: DR is helping utilities and grid operators absorb excess solar generation and adjust for changing seasonal loads through reverse DR and load shifting.
  • Non-wire alternatives: Utilities are also looking at locational DR and pairing DR with other distributed energy resources. A number of non-wire alternatives projects in the U.S. are leveraging DR to offset the growth of peak loads and defer investments in distribution systems.
  • Peak load standards: Going forward, the DR market has a number of opportunities for expansion, including continuing participation in wholesale power markets, and the peak load standards being considered by a handful of states, including Arizona and Massachusetts.
  • Price signals: The introduction of innovative time-of-use rates, often combined with DR programs, is widening among residential and small to medium business customers, allowing for a more dynamic approach to management of load curves. 

“DR is not just an emergency resource anymore, but can be used for purposes like renewables integration, customer engagement and offsetting constraints in natural gas supply,” said Brett Feldman, Associate Director at Navigant. “An increase in utility response to this year’s survey provides a more robust picture of the the demand response market and the trends we have seen in the industry. New technologies, program designs and use cases will expand DR for both residential and C&I customers. ” 

“PLMA is proud to collaborate on this year’s report, which offers a concise glimpse of the evolving demand response industry. Together with SEPA and Navigant, we used our peer-to-peer network of practitioners to help increase the survey responses by over 50% to 155 utilities, and to enhance the peer review editorial process,” said Michael Brown, PLMA Chair and Manager of Demand Response and Distributed Energy Resources at Berkshire Hathaway NV Energy.  

About SEPA.  The Smart Electric Power Alliance (SEPA) is an educational nonprofit working to facilitate the electric power industry's smart transition to a clean and modern energy future through education, research, standards and collaboration. SEPA offers a range of research initiatives and resources, as well as conferences, educational events and professional networking opportunities. SEPA is founder and co-sponsor of Solar Power International (now North American Smart Energy Week) and winner of the Keystone Policy Center’s 2016 Leadership in Energy Award. For more information, visit

About Navigant.  Navigant Consulting, Inc. (NYSE: NCI) is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage, and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the firm primarily serves clients in the healthcare, energy, and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results. More information about Navigant can be found at

About PLMA.  PLMA (Peak Load Management Alliance) is a non-profit organization founded in 1999 as the Voice of load management practitioners.  PLMA’s over 140 member organizations share expertise to educate each other and explore innovative approaches to demand response programs, price and rate response, regional regulatory issues, and technologies as the energy markets evolve represent a broad range of energy professionals.  Learn more at

Free Utility DR Snapshot Report Download at CLICK HERE