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B. Interest Groups: Customer Engagement

Customer Engagement Interest Group

About Customer Engagement Interest Group

Women in Demand Management The PLMA Customer Engagement Interest Group will address key areas of customer engagement for demand response programs. The group will focus primarily on the best practices to connect with customers (residential, commercial/industrial, and irrigation) and educate on offerings, whether technology-based, behavior change, dynamic rates, etc. This includes verbiage, techniques, communication vehicles, and other elements as appropriate, to take communication to a higher level where it becomes a two-way interaction. Specifically, the group will focus on the following key areas:

  • Customer experience;
  • Customer journey;
  • Mass personalization;
  • Personas;
  • Holistic approaches;
  • Targeted messaging; and
  • Customer satisfaction.

This new Customer Engagement Interest Group will produce DR Dialogues and pre-conference workshops, attracting papers and presentations from utilities, trade allies, and consultants actively involved in the DR issues described above. The three founding co-chairs will be Andrea Simmonsen, Idaho Power; Meridith Nierenberg, Orange and Rockland; and Sharyn Barata, Opinion Dynamics.

We will actively solicit papers from current and prospective new PLMA members, as we believe this topic will open up new interest from multiple utilities engaged in or increasing demand response and demand management programs as well as from organizations moving into DR.

Customer Engagement Group Leadership

Andrea Simmonsen, Idaho Power
Andrea Simmonsen
Idaho Power

Meridith Nierenberg, Orange and Rockland Utilities
Meridith Nierenberg
Orange and Rockland Utilities

Sharyn Barata, Opinion Dynamics
Sharyn Barata
Opinion Dynamics

Upcoming Activities

Meet us in Cambridge

Join us at the 36th PLMA Conference in Cambridge, Mass. Nov. 13-15.  The agenda is posted, and registered attendees for the Interest Group Activities are invited to attend the Customer Engagement Interest Group Meeting.  View the agenda HERE.

Archive Activities

Customer Engagement Interest Group Meeting
Adjacent to the 35th PLMA Conference, Nashville, Tennessee, April 3-5, 2017. CLICK HERE to review  the presentations.

Women in DM & Customer Engagement Joint Discussion: Journey to Understanding the Customer Experience
CLICK HERE to learn more and register and listen to the free recording

Founding Meeting, November 7, 2016
Delray Beach, Florida

The Group had its initial kickoff meeting during the pre-conference interest group meetings at the 34th PLMA Conference.

Founding Group Members

  • Andrea Simmonsen – Idaho Power (Co-chair)
  • Meridith Nierenberg – Orange and Rockland (Co-chair)
  • Sharyn Barata – Opinion Dynamics (Co-chair)
  • Joel Gilbert, Apogee
  • Saffiyah Khan, CLEAResult
  • Joe Childs, Eaton
  • Ameer Bishay, ICF
  • Robin Link, ICF
  • Heather Manypenny, New Hampshire Electric Coop
  • Olivia Patterson, Opinion Dynamics
  • Wendy Brummer, Pacific Gas and Electric Company
  • Jane Peters, Research into Action
  • Steven Montgomery, SafePlug
  • Dave Hyland, Schneider Electric
  • Jenny Roehm, Schneider Electric
  • Joel Schofield, Threshold

Group Feed
Dennis Stewart, Whisker Labs joined the group B. Interest Groups: Customer Engagement.
Posted Friday, November 10, 2017
Natalia Aleksandrova, MClimate joined the group B. Interest Groups: Customer Engagement.
Posted Thursday, November 2, 2017
Kate Flores, Honeywell Smart Energy joined the group B. Interest Groups: Customer Engagement.
Posted Wednesday, October 25, 2017
Rebecca Kelly, Skipping Stone joined the group B. Interest Groups: Customer Engagement.
Posted Tuesday, October 10, 2017
Beth Spence, Zen Ecosystems joined the group B. Interest Groups: Customer Engagement.
Posted Friday, September 15, 2017
 More »

Related Group News

KCP&L Seeks Manager for Utility Demand Response Programs
Posted in Member News, Wednesday, November 8, 2017

  KCP&L is looking for a motivated, collaborative, highly energetic manager to lead our demand response (DR) programs to the next level.  Do you have ... more »

 View All News »

Upcoming Events
PLMA Member Meet-up @ DistribuTECH 2018
Tuesday, January 23, 2018
37th PLMA Conference
Monday, April 16, 2018


more Calendar

12/12/2017 » 12/13/2017
[ally] u.s. energy storage summit 2017

[ally] Smart Energy Consumer Collaborative's Consumer Symposium

1/23/2018 » 1/25/2018
[ally] DistribuTECH Conference & Exhibition


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