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B. Interest Groups: Customer Engagement

Customer Engagement Interest Group

About Customer Engagement Interest Group

Women in Demand Management The PLMA Customer Engagement Interest Group will address key areas of customer engagement for demand response programs. The group will focus primarily on the best practices to connect with customers (residential, commercial/industrial, and irrigation) and educate on offerings, whether technology-based, behavior change, dynamic rates, etc. This includes verbiage, techniques, communication vehicles, and other elements as appropriate, to take communication to a higher level where it becomes a two-way interaction. Specifically, the group will focus on the following key areas:

  • Customer experience;
  • Customer journey;
  • Mass personalization;
  • Personas;
  • Holistic approaches;
  • Targeted messaging; and
  • Customer satisfaction.

This new Customer Engagement Interest Group will produce DR Dialogues and pre-conference workshops, attracting papers and presentations from utilities, trade allies, and consultants actively involved in the DR issues described above. The three founding co-chairs will be Andrea Simmonsen, Idaho Power; Meridith Nierenberg, Orange and Rockland; and Sharyn Barata, Opinion Dynamics.

We will actively solicit papers from current and prospective new PLMA members, as we believe this topic will open up new interest from multiple utilities engaged in or increasing demand response and demand management programs as well as from organizations moving into DR.

Customer Engagement Group Leadership

Andrea Simmonsen, Idaho Power
Co-Chair
Andrea Simmonsen
Idaho Power

Meridith Nierenberg, Orange and Rockland Utilities
Co-Chair
Meridith Nierenberg
Orange and Rockland Utilities

Sharyn Barata, Opinion Dynamics
Co-Chair
Sharyn Barata
Opinion Dynamics


Upcoming Activities

Customer Engagement Interest Group Meeting
Adjacent to the 36th PLMA Conference, Nashville, Tennessee, April 3-5, 2017. CLICK HERE to submit a presentation.


Archive Activities

Customer Engagement Interest Group Meeting
Adjacent to the 35th PLMA Conference, Nashville, Tennessee, April 3-5, 2017. CLICK HERE to review  the presentations.

Women in DM & Customer Engagement Joint Discussion: Journey to Understanding the Customer Experience
CLICK HERE to learn more and register and listen to the free recording

Founding Meeting, November 7, 2016
Delray Beach, Florida

The Group had its initial kickoff meeting during the pre-conference interest group meetings at the 34th PLMA Conference.


Founding Group Members

  • Andrea Simmonsen – Idaho Power (Co-chair)
  • Meridith Nierenberg – Orange and Rockland (Co-chair)
  • Sharyn Barata – Opinion Dynamics (Co-chair)
  • Joel Gilbert, Apogee
  • Saffiyah Khan, CLEAResult
  • Joe Childs, Eaton
  • Ameer Bishay, ICF
  • Robin Link, ICF
  • Heather Manypenny, New Hampshire Electric Coop
  • Olivia Patterson, Opinion Dynamics
  • Wendy Brummer, Pacific Gas and Electric Company
  • Jane Peters, Research into Action
  • Steven Montgomery, SafePlug
  • Dave Hyland, Schneider Electric
  • Jenny Roehm, Schneider Electric
  • Joel Schofield, Threshold

Group Feed
Kara Ireland, Tendril joined the group B. Interest Groups: Customer Engagement.
Posted Tuesday, July 18, 2017
Natalia Aleksandrova, MClimate joined the group B. Interest Groups: Customer Engagement.
Posted Friday, July 14, 2017
Rand Kirkus, Apogee Interactive joined the group B. Interest Groups: Customer Engagement.
Posted Wednesday, June 21, 2017
Robin Maslowski, Navigant joined the group B. Interest Groups: Customer Engagement.
Posted Tuesday, May 23, 2017
Erika Diamond, EnergyHub joined the group B. Interest Groups: Customer Engagement.
Posted Tuesday, May 23, 2017
 More »

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Upcoming Events
DR Dialogue: PJM's Demand Response Strategy
Thursday, August 31, 2017
DR Dialogue: Brett Feldman, Navigant
Thursday, September 7, 2017
DR Dialogue: Alectra Utilities, Sept. 21, 2017
Thursday, September 21, 2017
PLMA DR Evolution Training, Portland
Tuesday, September 26, 2017
PLMA DR Evolution Training, San Francisco
Wednesday, October 25, 2017

 

more Calendar

8/31/2017
DR Dialogue: PJM's Demand Response Strategy

9/7/2017
DR Dialogue: Brett Feldman, Navigant

9/15/2017
PLMA Member Meet-up at ESource Forum

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