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B. Interest Groups: Retail Pricing Interest Group

Retail Pricing
Interest Group Co-Chairs

Clayton Engel, Consumers Energy

Clayton Engel
Consumers Energy

Evan Pittman, Comverge
Evan Pittman

The PLMA Retail Pricing Interest Group seeks to examine variety of demand response, energy efficiency, or other system retail pricing rates/programs.  The group does not focus on a specific technology or solution.

The Group intends to collect and selectively share among Group members summaries, excerpts, and/or full text from published as well as not-so-public documentation such as utility pilot/program evaluations, along with reports and white papers that cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.  

Rate/Program types that may be considered:

  • Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
  • Rebate-based (e.g., PTR)
  • Demand charges
  • Market-based price formation (e.g., transactive energy)
  •  Behavioral demand response (with no price)?

Evaluation Topics to consider: 

  • how effectively they achieve operational goals like peak load reduction
  • how well they enable cost recovery for utilities
  • how much they appeal to and enable savings for customers
  • how fairly they allocate costs across customers

Implementation Topics to consider

  • Educating customers
  • Best practices for rolling out new rate structures
  • Providing or supporting enabling technologies 

Upcoming Activities

Retail Pricing Interest Group Meeting

 Adjacent to the 35th PLMA Conference, Nashville, Tennessee, April 3-5, 2017.  Call for Presenters is now open, so please submit your ideas through January 9, CLICK HERE

Past Activities 

Retail Pricing Interest Group Kickoff Meeting 

This event was presented November 7, 2016 before the 34th PLMA Conference, Delray Beach, Fla.To access the conference resources CLICK HERE.  The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics.

Read the minutes HERE

Founding Interest Group Meeting, August 15, 2016

Listen to the recording at: .  Founding Group Members are (alphabetical by last name):

  • Clayton Engel, Consumers Energy, Group Co-Chair
  • Evan Pittman, Comverge, Group Co-Chair
  • John Clint, AESC
  • Rand Kirkus, Apogee Interactive
  • Mark Kerbel, Encycle Technologies
  • Katherine Wang, Energy Solutions
  • John Powers, Extensible Energy
  • Ruth Kiselewich, ICF International 
  • Laura Elwell-Ham, Murata Solutions
  • Brett Feldman. Navigant
  • Sharon Mullen, Navigant
  • Heather Manypenny, NHEC
  • Alexandra Dunn. Research into Action
  • Nathan Shannon, Smart Grid Consumer Collaborative  

PLMA Interest Group membership is restricted to representatives from PLMA member organizations, but any organization is welcome to join PLMA. To add your name to this list and receive Group Communications, email

Recent Blog Activity
Recap of In-Person Pricing Group Kickoff Meeting in Delray Beach
Post by Evan Pittman, Comverge Inc., Thursday, December 22, 2016
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Group Feed
Aydin Sofla, Learas joined the group Group: Retail Pricing Interest Group.
Posted Friday, December 23, 2016
Joel Gilbert joined the group Group: Retail Pricing Interest Group.
Posted Monday, December 19, 2016
Allison Hamilton joined the group Group: Retail Pricing Interest Group.
Posted Monday, December 19, 2016
Stuart Schare joined the group Group: Retail Pricing Interest Group.
Posted Monday, December 19, 2016
Meridith Nierenberg joined the group Group: Retail Pricing Interest Group.
Posted Monday, December 19, 2016
 More »

Upcoming Events
35th PLMA Conference
Monday, April 3, 2017
ULME Spring 2017 Meeting
Wednesday, April 5, 2017
PLMA Demand Response Training hosted by NV Energy
Monday, May 8, 2017
36th PLMA Conference
Monday, November 13, 2017

more Calendar

4/3/2017 » 4/5/2017
35th PLMA Conference

4/5/2017 » 4/6/2017
ULME Spring 2017 Meeting

[partner] Calif. EE Council's Spring Symposium


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