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PLMA Spring 2013 Conference
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PLMA Spring 2013 Conference

"Demand Response Practitioners’ Perspective" This conference will focus on regulatory and policy updates from FERC, NERC and ERCOT as well as knowledge sharing from market practitioners, technology firms and utilities active in the demand response marketplace.

4/23/2013 to 4/25/2013
When: April 23-25, 2013
12:00 PM
Where: Hilton Downtown Austin
400 East 4th Street
(512) 482-8000
Austin, Texas  78701
United States
Contact: Sharon Dobson, (719) 205-0071

Online registration is closed.
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PLMA Spring 2013 Conference
Demand Response Practitioners’ Perspective

April 23 to 25, 2013, Hilton Downtown, Austin,Texas

This conference will focus on regulatory and policy updates from FERC, NERC and ERCOT as well as knowledge sharing from market practitioners, technology firms and utilities active in the demand response marketplace.

Who should attend: About 150 industry professionals are expected to attend, including: utility professionals, regulatory, and business professionals responsible for demand response as well as Industry advisors including consultants, vendors, and curtailment service providers.  Over 100 people have registered so far.  To see the latest registrant listing, click here.

SPONSORED BY: (for full list, click here)

PLMA sponsors

Agenda as of April 22, 2013

Tuesday, April 23, 2013

12 noon – 4:00 pm Optional Bonus Seminar with Working Lunch
Free Briefing on OpenADR Standard (the New Global Demand Response Standard)
Limited to first 100 registrants and capacity has been reached.  Sorry, but we are no longer accepting registrations for this pre-conference session.

Wednesday, April 24, 2013

7:00 – 8:00am  Breakfast buffet in Sponsor Lounge

Market Research Survey.  For a second year, the energy markets consulting company Skipping Stone will be conducting a survey of attendees before the opening session regarding their opinions about customer participation in demand response programs and markets. The results will be presented during the Conference.  The research conducted  with those attending the PLMA conferences in 2012 has become a valuable tool for gauging Demand Response acceptance and growth potential. For a look at results from the PLMA Fall 2012 survey, click here.  

8:00 – 8:30am  Welcoming Remarks
Paul Tyno, REGEN Energy and PLMA Chair

8:30 - 9:15am  Keynote PresentationKen Anderson
Kenneth W. Anderson, Jr., Commissioner, Public Utility Commission of Texas

Commissioner Anderson is an attorney with more than 20 years of experience in private practice in the areas of corporate finance law and regulatory and administrative legal matters. He previously served as Director of Governmental Appointments in the Office of Governor Rick Perry from 2001 to early 2008. In March 2012, Mr. Anderson was appointed to the Advisory Council to the Board of Directors of the Electric Power Research Institute. Since May 2012 Mr. Anderson has served on the Texas Reliability Entity’s Board of Directors.

9:15 - 9:45am Refreshment Break in Sponsor Lounge

9:45am – 11:00pm  Industry Outlook
Moderator: Ross Malme, Skipping Stone and PLMA Executive Committee Member with Mike Gordon, Joule Assets
This panel will look at both the national and State of Texas policy issues facing wholesale and retail electricity and demand response markets. Topics to be covered will be the recently released FERC report on Demand Response and Smart Metering, the NERC Demand Response Availability Data System (DADS) report for the summer of 2012 and the recent EPA ruling on use of back up generation in emergency demand response programs.
- Bob Collins, Texas Reliability Entity
- Angie Beehler, Wal-Mart
- Colin Meehan, Environmental Defense Fund

11:00am – 12:30pm  Technology Showcase
Moderator: Ti Mougne, E Source
- Mark Kerbel, REGEN Energy
- Dave Hyland, Schneider Electric
- Chris Knudson, AutoGrid Systems
- Jason Cigarran, Comverge
- Michel Kamel, MelRok
- Dennis Quinn, Joule Assets
- Ann Perreault, Cooper Power Systems

12:30 - 1:15pm  Luncheon hosted in Sponsor Lounge by AutoGrid Systems
A buffet will be presented in the Sponsor Lounge

1:15 - 2:30pm  ERCOT Policy Panel
Moderator: Bob King, Good Company Associates
- Paul Wattles, Senior Analyst, Market Design, Electric Reliability Council of Texas
- Tim Carter, Principal, Market Development, Constellation Energy, and Chairman, ERCOT Demand Side Working Group
- Amanda Frazier,  Vice President, Government Relations, Luminant
- Derek Mauzy, Director, Product & Service Innovation, Reliant

2:30 – 2:45pm  Refreshment Break in Sponsor Lounge

2:45 – 3:00pm Market Research Survey Results 
Moderator: Peter Weigand, Skipping Stone and PLMA Marketing Committee Chair

3:00 - 4:15pm  Texas Demand Response Case Studies
Moderator: Edwin Reyes, Comverge

Utilities and Retail Electric Providers discuss how they have implemented demand response programs to increase customer satisfaction and meet regulatory mandates.
- Jennifer Pulliam, TXU Energy
- Scott Jarman, Austin Energy
- Colin Meehan, Environmental Defense Fund

4:15 - 5:30pm   Demand Response and Distributed Generation
Moderator: Greg Wikler, EnerNOC and PLMA Awards Chair

In many parts of the US, DR providers have historically utilized distributed generation resources to make up for demand reductions during DR events. However, technology advances and increased environmental regulations are requiring DR providers to modify how they use distributed generation resources. This session will explore the key issues and industry trends.
- Rick Counihan, EnerNOC
- Laurie Wiegand-Jackson, North America Power Partners
- Virginia Lacy, Rocky Mountain Institute

5:30 - 7:00pm  Networking Reception in Sponsor Lounge hosted by Austin Energy


Thursday, April 25, 2013

7:00 – 8:00am  Breakfast Buffet in Sponsor Lounge - 8:30am  Thursday Keynote Presentation
The Honorable Mark Strama, Texas House of Representatives

Mark Strama, elected to the Texas House of Representatives in 2004, is a native Texan who has divided his career between public service and private business. After graduating from Brown University, he worked on Ann Richards’ successful 1990 campaign for governor. He went on to become chief of staff for State Senator Rodney Ellis. In 1995, Mark left government to become director of programs at Rock the Vote, where he helped register more than a million new voters. He has been named "Legislator of the Year" by the Texas Renewable Energy Association, "Texas Technology Champion" by TechAmerica, and a "Legacy" award winner by the Texas Wind Coalition.

8:30 – 10:00am  Implementing the Open ADR Standard
Moderator: Rich Philip, Duke Energy and PLMA Vice Chair; and Barry Haaser, Open ADR Alliance
Panel discussion with utilities and others who are implementing automated demand response programs
- Albert Chiu, Senior Program Manager, Demand Response, Pacific Gas & Electric
- Carl Besaw, Project Manager, Southern California Edison
- Alex Habre, Senior Consultant, PJM Interconnection LLC
- Cade Burks, President, Big Data Energy Services

10:00 – 10:15am Refreshment Break in Sponsor Lounge

10:15 – 11:30am   Public Power, Electric Cooperative and Generation & Transmission Association Perspective
Moderator: Joe Childs, Cooper Power Systems
and PLMA Executive Committee Member
Explore DR from the public power perspective with viewpoints from Generation and Transmission providers and member utilities. The session will explore how DR fits into the G&T portfolio and how the end utility receives benefits and manages the DR resources. The session will include perspectives from within ERCOT and outside of ERCOT to compare and contrast the value of DR. Panelists will provide comments on their successes, challenges, and vision of DR.
- Eddie Webster III, C.E.M, Great River Energy
- Brian Sloboda, National Rural Electric Cooperatives Association
- William Jackson, Tennessee Valley Authority
- Wayne Callender, CPS Energy

11:30am – 12:30pm  PLMA Awards Presentation Luncheon
Moderator: Greg Wikler, EnerNOC
Discover who are this year’s award-wining programs and industry leaders

12:30 - 1:45pm  Roles of Retail Marketers and the A,B,C Network in Demand Response
Moderator: Peter Weigand, Skipping Stone and PLMA Marketing Committee Chair
An increasing number of retail marketers, aggregators, brokers and consultants are engaged in the commercial and industrial demand response markets. This panel focuses on the various business models, product and service offerings and how these companies are blending electric commodity supply with demand response.
- John Elder, Acclaim Energy
- Randy Palombi, Constellation Energy
- Jeff Starcher, MP2 Energy

1:45 - 3:00pm  Global DR: What the US Can Learn from Experience Around the World
Moderator: Stuart Schare, Navigant Consulting and PLMA Executive Committee Member
Gain insight on the way DR is practiced outside of North America—and how this experience could shed light on how things could be done differently, or better, here. This session will offer an overview of regulatory frameworks and what works well/not well, a discussion of various residential and commercial programs with unique elements, and new applications for DR-related technologies. 
- Mihai Petcu,
- Dennis Quinn, Joule Assets
Dr. Jayant Kumar, ALSTOM Grid 

3:00 - 4:00pm The Emerging Market for Grid-Interactive Electric Water Heating
Moderator: Dave Hyland, Schneider Electric and PLMA Treasurer and Conference Chair
Recent technological and regulatory changes in this market make Grid-Interactive Water Heating (GIWH) one of the most-promising areas of peak-load-management product and program development. Given the expanded need for Demand Response strategies, the newest generation of electric water heating technology and control methodologies offer a compelling combination of features and benefits that are designed to meet the needs of residential customers while offering higher overall efficiency, sophisticated control options, renewable storage capability and Smart Grid connectivity to the electric utility industry.
- Daniel Flohr, SEQUENTRIC Energy
- Steven Koep, Vaughn Thermal Corp.
- Bill Kallock, Integral Analytics, Inc.

4:00pm Closing Remarks and Adjorn
Rich Philip, Duke Energy and PLMA Vice Chair


Hotel accommodations must be reserved separately and are not included in your attendee registrations. Our event is taking place at Hilton Austin, 500 East 4th Street, Austin, Texas 78701. Reservations may be made online at or by phone at (512) 482-8000.


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