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15th Spring Conference
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15th Spring Conference

Gain insight from market practitioners, technology firms and utilities active in the demand response marketplace. About 150 industry professionals are expected to attend, including: utility professionals, regulatory, and business professionals responsible for demand response; and Industry advisors including consultants, vendors, and curtailment service providers.

4/15/2014 to 4/16/2014
When: April 15-16, 2014
Where: Embassy Suites Denver Downtown
1420 Stout Street
Denver, Colorado  80202
United States
Contact: Sharon Dobson, (719) 205-0071

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Mile-High View of Demand Response
15th PLMA Spring Conference
April 15-16, 2014
Embassy Suites Downtown,
Denver, Colorado

PLMA Members may access the presentation links by clicking here

For Sponsor Details, Click Here
Scenes from the 14th PLMA Fall Conference in Atlanta...

Gain real-world insight from market practitioners, technology firms, and energy utilities/marketers active in the demand response marketplace. About 150 industry professionals are expected to attend, including: energy utility/marketer professionals, regulatory, and business professionals responsible for demand response as well as Industry advisors, including consultants as well as product and service providers.

Look Who's Coming to Denver! Over 135 people are registered to attend so far. To see the latest registrant list, click HERE.


Sunday and Monday Pre-Conference Events:

Sunday, April 13, 2014

7:00 a.m. - 5:45 p.m. Optional Pre-Conference Activity
Ski Trip sponsored by Skipping Stone

Enjoy a day of Skiing at Loveland Pass. Trip includes bus transportation to/from the conference hotel and one-day lift ticket, compliments of Skipping Stone. Ski or Board rentals available at Loveland or bus can accommodate those who bring their own. Space is limited to 30 people, so RSVP early to Sarah Thompson at

Monday, April 14, 2014

1:00 - 5:00 p.m. Optional Pre-Conference Workshop presented live but available via web access for same registration fee
Making the Case for Grid-Interactive Electric Water Heating in 2014
hosted by the PLMA Grid-Interactive Water Heating Interest Group
Session Co-chairs: Gary Connett, Great River Energy and Steve Koep, Vaughn Thermal Corp.


Grid-Interactive Water Heating (GIWH) is the emerging consensus term describing real-time, two-way communication between the GIWH appliance and the Smart Grid, electric utility, ISO or aggregation entity. When equipped with a GIWH control, a large-capacity (80+ gallons) ETS (Electric Thermal Storage) water heater can respond to near real-time input by enabling fast up and down regulation and frequency control for the purpose of providing ancillary services and renewable storage to the utility or grid-operator.

1:00 - 1:30 p.m.
Introduction to Grid-Interactive Electric Water Heating

- The PJM Perspective, Scott Baker, PJM Interconnection
Grid-Interactive Electric Thermal Storage (GETS) Water Heating - Theory and Practice, Paul Steffes, Steffes Corp
- Making The Case! Learning to Walk Before We Run, Eddie Webster, Great River Energy 

1:30 - 1:45 p.m.

Networking break
1:45 - 3:15 p.m.
Policy and Technology Update

- Waivers Vs. Classifications, DOE and the US Congress, Panel Discussion
- Development and Application of GIWH Technology, Dan Flohr, Sequentric Energy Systems
- Update on Battelle's GIWH Initiative, Levi Reeves, Service Logic
- GIWH Technology Roadmap - The EPRI Perspective, Harshal Upadhye with Anna Chueng, EPRI

3:15 - 3:30 p.m.

Networking break
3:30 - 5:00 p.m.
Emerging Market Opportunities and Challenges

- Renewable Integration Utilizing GIWH Technology, Bill Kallock, Integral Analytics
- From GIWH to RSWH, Broadening the Technology Application, Steven Koep, Vaughn Thermal
- GIWH - The Way Forward - Closing Panel Discussion; Gary Connett, Great River Energy; Paul Steffes, Steffes Corp.; Kenneth Black, ESource, Joe Childs, Eaton Corp.; Steven Koep, Vaughn Thermal Corp.

5:00 p.m.
Closing Remarks and Adjourn

The PLMA Grid-Interactive Water Heating Interest Group (GIWH-IG) has been formed to provide the platform for information sharing and participative market development efforts in order to move GIWH technologies from pilot project to market introduction. Plan to join us for this highly informative workshop to learn more about Grid-Interactive Water Heating and its potential for carbon reduction, renewable storage and grid-optimization. "Come on in, the water's fine!"

Conference Schedule:

Tuesday, April 15, 2014

7:30 - 8:30 a.m. Hot Breakfast Buffet in Sponsor Lounge
Morning Emcee: Paul Tyno, REGEN Energy and PLMA Chair
8:30 - 8:45 a.m.
Welcoming Remarks
Paul Tyno, REGEN Energy and PLMA Chair
8:45 - 9:30 a.m.
Ron Binz Opening Keynote Co-Presentation
Ron Binz, Former Chair, Colorado Public Utilities Commission with Jon Wellinghoff, Past Chair, Federal Energy Regulatory Commission

Ron Binz is a regulatory and energy policy expert. From 2007 to 2011, he was Chairman of the Colorado Public Utilities Commission and served previously as Colorado's first Consumer Counsel for twelve years. In June 2013, President Obama nominated Ron to be Chairman of the Federal Energy Regulatory Commission. His nomination was vigorously opposed by the coal industry and conservative political groups, who argued he would be too friendly to low-carbon resources like renewable energy and energy efficiency. Following a confirmation hearing in the U.S. Senate, Ron asked the President to withdraw his name from further consideration. Ron is a non-resident Senior Fellow at the Brookings Institution and a member of the Harvard Electricity Policy Group. He has testified before Congressional committees sixteen times.

9:30 - 10:00 a.m.

Networking break in Sponsor Lounge
10:00 - 11:00 a.m.
Investor-Owned Utility Roundtable
Moderator: Richard Philip, Duke Energy and PLMA Vice Chair

Roundtable discussion of current topics affecting DR programs in the private regulated power sector.
- Heather Anderson, Baltimore Gas and Electric Company
- Andrew Hoffman, Pacific Gas and Electric Company
- Denise Smith, Tucson Electric Power
- Jesse Peterson, Xcel Energy

11:00 a.m. - 11:30 a.m.
Utility Association Perpective
Rick Tempchin, Edison Electric Institute

Rick Tempchin is Executive Director, Retail Energy Services, at the Edison Electric Institute (EEI). He joined EEI in 1987 and is proficient in nearly every arena of retail energy services. Prior to joining EEI, Rick served as a senior utility analyst for Synergic Resources Corp. and also as a research analyst at the U.S. Department of Energy. He is a founding board member of the Association of Energy Services Professionals and a board alternate and member of the strategic planning and policy board committees of the Alliance to Save Energy, as well as a board alternate for the Electric Drive Transportation Association in Washington.

11:30 a.m. - 12 noon
Family Feud: The CFO Version (Or, How to Impress Your Budget Manager and Build Support for Your DR Program)
Richard Philip, Duke Energy with Ward Eames, NTC

Residential demand response program managers are often in a tight spot, responsible for signing up thousands of additional consumers with a budget that seems to make that objective unattainable. And DR programs are often maligned because of their reliance on simple financial incentives. Spending that kind of money without achieving positive, measureable results is not a winning formula in the CFO's eyes. What's the result? The hurdle you need to jump over to get adequate funding for innovative outreach and engagement campaigns just got much higher. In Family Feud: The CFO Version, session participants will use a wireless "audience response system" as they compete to identify the most persuasive strategies for building the business case to support their innovative residential DR programs. Join special guest star CFO "Warren Buffet" (Rich Philip) and PLMA Family Feud host "Richard Dawson" (Ward Eames) as they help audience members identify key strategies and tactics they can use to impress their program budget managers and/or CFOs. Best of all, one lucky "contestant" with the most correct answers will win a special grand prize!

12 noon - 1:00 p.m.

Lunch Buffet in Sponsor Lounge hosted by Schneider Electric
Afternoon Emcee: Dave Hyland, Schneider Electric and PLMA Treasurer
1:00 - 2:00 p.m.
2013 Award-Winners Panel
Session Chair: Greg Wikler, Navigant Consulting and PLMA Award Committee Chair

Overview from representatives from the PLMA Award-winning Programs.

2:00 - 3:00 p.m.
Public Power Utility Roundtable
Moderator: Joe Childs, Eaton's Cooper Power Systems and PLMA Secretary

Roundtable discussion of current topics affecting DR programs in the Public Power sector. The session will include representatives of G&T, Cooperative, and Municipal Utilities. The session will hold an open dialogue on how the current and forecast electric market conditions are affecting utility supplier relationships and design of DR programs. We'll also discuss the key issues affecting current and future integration of assets. The focus will be on where and how DR can facilitate solutions.
- Pablo Bauleo, City of Fort Collins Utilities
- Eddie Webster, Great River Energy
- Bradley Hicks, Pedernales Electric Cooperative
- Craig Sherman, Sacramento Municipal Utility District
- Jennifer Drake, Tri-State Generation and Transmission Association

3:00 - 3:30 p.m.

Networking break in Sponsor Lounge
3:30 - 4:30 p.m.
Competitive Energy Provider Roundtable
Moderator: Bob King, Good Company Associates

Roundtable discussion of current topics affecting DR programs in the Competitive Energy Provider sector.
- Randy Palombi, Constellation Energy
- Derek Mauzy, NRG Energy
- Addison Bailey, TriEagle Energy

4:30 - 5:00 p.m.
Calculating the Business Case for Demand Response
Mark Triplett, Alstom Grid

Demand side management is a must to reduce dependency on fossil fuels and meet growing energy demands on a physically antiquated grid infrastructure. But what are the quantifiable benefits that demand response (DR) brings to bear, and who in the energy value chain reaps the benefits? More importantly, how do they calculate the benefits to build a business case in order to move forward in implementing a DR program? This presentation examines who directly benefits from DR and how to measure results for building a solid business case to justify funding and implementation.

5:00 - 5:30 p.m.
Sponsor Showcase Lightning Round
Session Chair: Dick Preston, Energy Grid Services and PLMA Executive Committee Member

Lightning-fast round of introductions to companies that offer leading-edge technology and service innovations. Emphasis will be on field applications and utility case studies. Listen closely to capture the magic word between each 5-minute presentation and enter to win a valuable prize.
- Jason Cigarran, Comverge
- Steve Smith, EcoFactor
- Ivan Kustec, Emerson Climate Technologies
- Ray Pustinger, Enerliance
- Ken Van Meter, Intelligent Energy Solutions
- Clark Pierce, Landis+Gyr
- Ward Eames, NTC
- Dave Hyland, Schneider Electric

5:30 - 7:00 p.m.

Networking Reception in Sponsor Lounge hosted by Comverge, Inc.

Wednesday, April 16, 2014

7:30 - 8:30 a.m. Hot Breakfast Buffet in Sponsor Lounge

8:30 a.m. - 12 Noon

Concurrent Sessions (two tracks)

Renewables and Customer Marketing Track
Morning Emcee: Paul Miles, PECO


Weather and Regional Track
Emcee: Brad Davids, EnerNOC and PLMA Board Member


8:30 - 10:00 a.m.
Renewables Panel
Session Chair: Stuart Schare, Navigant Consulting and PLMA Executive Committee Member

The Role of Demand Response (DR) for Integrating Renewable Energy Resources, Greg Wikler, Navigant Consulting and PLMA Awards Committee Chair. Examine results of a recently-completed study for the Western Interstate Energy Board that assessed the potential contribution from DR to address Variable Energy Resource integration. The study addressed DR potential across a variety of market segments, various ancillary service product types, and at different times of the year and hours in the day.

Grid Integration of Aggregated Demand Response, Marissa Hummon, National Renewable Energy Laboratory. Overview of two NREL report about the integration of demand response and modeling flexible demand in a production cost model as well as the economic analysis from those models.

Time-of-Use Tariffs for Reliability with High Intermittent Renewables, James Fine, Environmental Defense Fund. Explore how TOU rates could spur further penetration of renewable distributed generation (DG). Understand examples of how profitability of DG investment would improve with move to a TOU rate, and how TOU rates can provide system-level benefits that address issues arising uniquely from solar generation resources. Session will also address how TOU pricing could reduce need for investment subsidies for rooftop solar and be an important step towards dynamic pricing.

Weather Panel
Session Chair: Michael Brown, NV Energy and PLMA Education Chair

DR Through Peak Weather Predictions, Jerry Lettre, StatWeather. Review of the state-of-the-art in peak weather prediction technology and accuracy assessments for both short- and long-term planning with methods for risk management. Examine a case study of a major industrial leader who uses peak weather forecasts to predict the hottest days of the summer for curtailment 30 days in advance, a plan which helps them to save millions of dollars. Precise peak weather predictions mean that consumption can be curtailed and planned for with laser-like accuracy, avoiding extremely high electricity costs, placing less demand on the grid, and increasing energy efficiency.

Recent extreme temperature impacts on wholesale power and natural gas markets, Brian Beebe, Swiss RE. Unique perspective on the links between peak load conditions and weather related extremes.

10:00 - 10:30 a.m.

Networking break in Sponsor Lounge
10:30 - 12 noon
Customer Targeting Panel
Session Chair: Jason Cigarran, Comverge and PLMA Marketing Committee Chair

Tapping into the Power of Civic Responsibility in Load Management and Conservation Programs, Carol Stimmel, Manifest Mind. Learn how community-level engagement has shown much promise for growing both demand response and efficiency programs. Examination of findings from a web-based 2013 survey of 403 citizens in the United States, with associated insight from expert interviews and a literature review on the topic of civic responsibility and resource conservation, with a focus on energy. Understanding of how a sense of civic duty and playing a role in community well-being can enhance the likelihood of participating in energy-related programs and initiatives.

Innovative Technologies that Revolutionize Customer Engagement, Yann Kulp, Schneider Electric. Learn how smart grid technologies are increasing customer satisfaction and engagement; reducing customer costs for electricity and decreasing peak loads and system demand. Understand how mobile platforms are making it easy for two-way communication between utilities and customers. Discover how to integrate and leverage mobile technologies to increase customer interaction and demand response participation. This presentation features in depth research into customer's underlying needs, desires, and expectations around technology and energy use.

Are you targeting the right customer for your demand response program? Strategic ways of optimizing demand response programs, Isabelle Gecils, Opinion Dynamics. Discover how targeting customers can significantly increase uptake in DR programs, while working to reduce overall program costs associated with marketing and servicing customers that do not meet the best criteria for DR success. Many variables influence how much load a customer can give, but some obvious one include their geography, socio economic strata, premise type and HVAC usage patterns.

Regional Issues Panel
Session Chair: Ross Malme, Skipping Stone and PLMA Executive Committee Member

Has DR in the Northeast US Peaked? Brett Feldman, Navigant Research. DR has matured in the market and been afforded the opportunity to bid directly against generation, it has also fallen under greater scrutiny from federal and state regulators, system operators, and other market participants. PJM, NYISO, and ISO-NE have all seen signs of decreasing DR participation in their capacity markets over the last couple of years. Overview of region-specific reasons and broader trends that are causing this phenomenon as well as potential drivers to turn the tide and increase DR in these markets.

Developments in Northwest Market for Grid-Interactive Devices, Ken Dragoon, Ecofys. Understand results from several pilot programs demonstrating how grid-interactive water heaters, large single-site loads such as refrigerated warehouses, and electric furnace storage systems can provide peak demand reduction and balancing services from the same resource. Explore potential new applications that may extend beyond the current residential use of electric water heat

National DR Perspective, David Kathan, Federal Energy Regulatory Commission. 

12:00 - 1:00 p.m.

Lunch Buffet in Sponsor Lounge
Afternoon Emcee: Dennis Quinn, Joule Assets and PLMA Executive Committee member

1:00 - 1:30 p.m.

Bryan Hannegan Closing Keynote Presentation
Bryan Hannegan, Associate Laboratory Director, Energy Systems Integration, National Renewable Energy Laboratory

Bryan Hannegan leads the NREL team working on the optimization of electrical, thermal and fuel energy systems across multiple pathways and scales in order to increase reliability and performance, reduce cost, and minimize environmental impacts. Prior to joining NREL in June 2013, Bryan served in multiple executive roles over seven years at the Electric Power Research Institute (EPRI), most recently leading power sector industry R&D programs as Vice President for Environment and Renewable Energy. From 1999-2006, Bryan was an active high-level contributor to U.S. and global energy and environmental policy, first as Staff Scientist to the U.S. Senate Committee on Energy and Natural Resources, then as Associate Director for Energy and Transportation (and later Chief of Staff) for the White House Council on Environmental Quality (CEQ). He also served as an acting Special Assistant to the President for Economic Policy, helping to formulate the Advanced Energy Initiative and to implement the Energy Policy Act of 2005.

1:30 - 2:00 p.m.

Non-Disruptive, Real-Time Demand Management: Furthering Customer Engagement and Satisfaction
Ron Dizy, ENBALA Power Networks

Utilities may well be the best placed entities in the power system to maximize benefits from automated and reliable DR. Learn how New Brunswick Power in Canada is further engaging its small and medium-sized customers by connecting commercial loads to an intelligent load management platform to provide real-time, dispatchable demand management. This project is supporting the reliable integration of wind power in New Brunswick. Intelligent load management technology represents the next level of demand response. This is an example of accessing multiple values, lowering system costs and enhancing customer satisfaction.

2:00 p.m.
Adjourn and Closing Remarks
Rich Philip, Duke Energy and PLMA Vice Chair

2:00 - 2:30 p.m.

Networking break in Sponsor Lounge

2:30 - 3:30 p.m.

Optional Concurrent Interest Group Meetings (three tracks)


Grid-Interactive Water Heating Interest Group
Learn more about how this group provides a platform for information sharing and participative market development efforts in order to move these technologies from pilot project to market introduction. Agenda will include: group mission, participation structure, and outline future activities of this joint utility/industry market-development initiative for with all interested parties.

OpenADR Alliance Introduction and Update
This session for members and interested parties offers an introduction to the OpenADR standard and an update on alliance related activities. Key topics will include:
- Introduction to OpenADR
- International standardization activities
- OpenADR Alliance update on committees and working groups
- OpenADR related utility projects
- OpenADR certified products
- Title 24 overview and update
- Q&A

PLMA Member Benefit Introduction
Learn more about the benefits of being a PLMA member organization. Includes a "tour of the public and member-only aspects of the organization's website... and how to get an "edge" on getting your favorite topic featured in an upcoming PLMA Conference or DR Dialogue.



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